Dr. G Exam 2 Flashcards
Advertising
The science of arresting human intelligence long enough to get money from it
Area of decreasing marginal cost
Any quantity of production before the minimum point on the marginal cost function; i.e., before the inflection point on the total cost function. The area of increasing returns.
Area of Decreasing Returns
Any quantity of production beyond the point of diminishing returns. The area of increasing marginal cost.
Area of Increasing Marginal Cost
Any quantity of production beyond the minimum point on the marginal cost function; i.e., beyond the inflection point on the total cost function. The area of decreasing returns.
Area of Increasing Returns
Any quantity of production before the point of diminishing returns. The area of decreasing marginal cost.
Artificial Barrier to Trade
A non-economic barrier to a market such as a union contract, an intellectual property law, or crime.
Asymptote
A function which continuously approaches a line or axis without meeting it at any finite distance; e.g., an indifference curve of average fixed cost function
Asymptotic
What happens if you get scared half-to-death, twice
Auction With Reserve
The seller reserves the right to influence the price by setting a minimum price, using a shill, or withdrawing the item prior to the falling of the gavel.
Average Costs (AC)
Total costs (TC) divided by the number of units produced (q.)
Average Fixed Cost Function
An asymptote found by dividing fixed cost by the number of units produced
Black Market
An illegal transaction; i.e., the sale of a prohibited good or service
Break-Even Point
Where total revenue (TR) equals total cost (TC).
Capacity Point
The optimal level of production, when all factors of production are being employed at their highest and best use. The minimum point on the average cost curve.
Capitalism
A legal system that safeguards private property and permits free enterprise without government interference.
Cardinal Numbers
Numbers that assign specific values; e.g., 1,2, 10.
Cartel
A syndicate of two or more firms that divide up the market (by geography, quantity, or product differentiation) for the purpose of colluding.
Caveat Emptor
In business, let the buyer beware. In economics, this term encapsulates the essence of market system; i.e., that everyone must be responsible for his or her own economic decisions.
Ceteris Paribus
All else remains constant. Examining the changes in two or three variables.
Collusion
Two or more firms acting in concert to manipulate the market to their benefit, thereby adversely affecting the consumer.
Complementary Goods
When the use of one good requires the use of another; i.e., they are mutually dependent.
Concave vs. Convex
A description of a curvilinear function as per its relationship to a point of reference. A bowl is concave relative to the ceiling, but convex relative to the table it sits on. The lunar surface is convex from the perspective of the earth, but concave relative to the center of the moon.
Conspicuous Consumption
Thorstein Veblen’s thesis that some goods are preferred to others because of their social implications; i.e., that prestige is afforded as a function of price.
Constant Costs
Marginal costs (per unit) that remain the same regardless of the number of units produced.
Consumer Price Line
The average revenue function; the demand curve
Consumer Surplus
Utility received, but not paid for
Consumption Good
A good or service used by the household sector
Demand
Both the ability and willingness to enter the market at some specific price
Differentiated Products
Competitive goods made different by physical characteristics or distinguished advertising
Duopoly
Two producers
Dutch Auction
A reverse auction, where the offering price begins high and proceeds down until there is a buyer
Effective Demand
Both the ability and willingness to pay the current market price
Elasticity
Responsiveness of a dependent variable to a change in an independent variable. In economics, Q=f(P)
Entitlement
A unilateral transfer payment from the government to the household sector required by law
Entrepreneurial Capacity Constraint
Milton Friedman’s explanation of how decreasing cost industries eventually experience diminishing returns when “reach exceeds the grasp” of the CEO. When an organization becomes so vertical that a decision to innovate becomes confused in communication, enthusiasm for change is lost in translation, and feedback from subordinates is to muffled to be heard.
Equilibrium Price
The price that clears the market; i.e., the price at which the quantity supplied equals the quantity demanded. The quintessence of supply and demand theory.
Equilibrium Theory
Leon Walras’ synthesis of two disparate mathematical concepts; i.e., supply and demand. Arguably the most important law of economics, whether applied to a market (partial equilibrium) or an economy (general equilibrium)
Excess Profit
The accounting profit in excess of normal profit
Factor Good
A good used in the production of another good. When a change in the market price of a good (e.g., autos) affects the market price of a factor good (e.g., steel), the two goods are said to be interdependent
Fixed Cost (FC)
A cost that is incurred regardless of the level of production; i.e., even if output were zero. The height of the total cost function; i.e., where TC crosses the vertical axis
Fixed Supply
Totally inelastic supply i.e., the quantity supplied remains the same regardless of price
Free Enterprise
A market that permits free entry and free exit by buyers and sellers. A market without artificial barriers to trade
Free Entry
The absence of artificial (non-economic) barriers to entering a market; e.g., patents, copyrights, trademarks, crime, tariffs, licenses, etc.
Free Exit
The absence of artificial (non-economic) barriers to leaving a market; e.g., government regulation contract, legal injunction, etc.
Government Paternalism
The condition that exists when the political leadership believes that the principle of caveat emptor cannot or should not be relied upon
Height of a Function
Where a function intersects the y-axis when x=0
Homogeneity
The condition that exists when all physical characteristics are identical
Homogeneous Products
Goods standardized by government regulation or industrial convention