Economies of Scale Flashcards
(6 cards)
What are the four types of economies of scale?
purchasing
marketing
administrative
research and development
What is purchasing economies of scale
when large businesses often recieve a discount because they are buying in bulk
what is marketing economies?
spreading the fixed costs of promotion over a larger level of output
what are administrative economies
spreading the fixed costs of managment staff and IT systems over a larger level of output
what are research and development economies?
spreading the fixed costs of developing new or imporved products over a larger level of output
what are the disadvantages to large businesses?
ineffective communication- cooridinating larger numbers of people is difficult.
reduced motivation- staff can feel unappreciated- staff productivity reduces