Economies of Scale Flashcards
What are the four types of economies of scale?
purchasing
marketing
administrative
research and development
What is purchasing economies of scale
when large businesses often recieve a discount because they are buying in bulk
what is marketing economies?
spreading the fixed costs of promotion over a larger level of output
what are administrative economies
spreading the fixed costs of managment staff and IT systems over a larger level of output
what are research and development economies?
spreading the fixed costs of developing new or imporved products over a larger level of output
what are the disadvantages to large businesses?
ineffective communication- cooridinating larger numbers of people is difficult.
reduced motivation- staff can feel unappreciated- staff productivity reduces