Emotional Design

Question 1

What are the 3 distinct components of emotionsl?

Answer 1

subjective experience,
physiological response,
behavioral/expressive response

Question 2

This emotion may be achieved through user-friendly design, aesthetically pleasing interfaces, and rewarding user experiences. It encourages users to continue using the product.

Answer 2

Happiness and Satisfaction

Question 3

This emotion is strengthened through professional designs, clear information, and transparent policies; it is especially important in e-commerce and online services.

Answer 3

Trust

Question 4

This emotion may be stimulated through innovative and interactive design elements which encourage exploration, and can lead to a deeper engagement with the product.

Answer 4

Curiosity

Question 5

This emotion is often a result of poor usability, it’s crucial to minimize this emotion by ensuring intuitive navigation and quick load times.

Answer 5

Frustration

Question 6

This emotion often occurs when the product exceeds user expectations or provides unexpected positive experiences, like Easter eggs or personalized messages. This can create a strong emotional bond with the product.

Answer 6

Surprise / Delight

Question 7

This emotion is especially relevant in contexts where security or privacy is a concern. Design choices should aim to reduce this feeling through reassuring clear privacy settings.

Answer 7

Anxiety

Question 8

What HCI framework focuses on the emotional impact of design on users?

Answer 8

Emotional Design Model

Question 9

What are the 3 interrelated levels of the Emotional Design Model?

Answer 9

Visceral
Behavioral
Reflective

Question 10

Which Emotional Design Model level is not a subconscious one?

Answer 10

Reflective

Question 11

Which Emotional Design Model level is influenced by training?

Answer 11

Behavioral

Question 12

Which Emotional Design Model level is determined by biology?

Answer 12

Visceral

Question 13

Which Emotional Design Model level deals with first impressions of the product?

Answer 13

Visceral

Question 14

Which Emotional Design Model level is influenced by experience?

Answer 14

Reflective

Question 15

Which Emotional Design Model level focues on the usabilty and functionality of the product?

Answer 15

Behavioral

Question 16

Which Emotional Design Model level is the highest level, concerning the intellectual and rational reactions of the user?

Answer 16

Reflective

Question 17

Which color is often associated with: importance, attention, passion

Answer 17

red

Question 18

Which color is often associated with: professionalism, security, formality?

Answer 18

dark blue

Question 19

Which color is often associated with: neutrality, gloom, subdued

Answer 19

grey

Question 20

Which color is often associated with: femininity, youth, innocence

Answer 20

pink

Question 21

Which color is often associated with: happiness, optimism, warning

Answer 21

yellow

Question 22

Which color is often associated with: rugged, earthy, old-fashioned

Answer 22

brown

Question 23

Which color is often associated with: playfulness, friendly, vitality

Answer 23

orange

Question 24

Which color is often associated with: tranquiltiy, trust, openess

Answer 24

light blue

Question 25

Which color is often associated with: clean, virtuous, healthy

Answer 25

white

Question 26

Which color is often associated with: royalty, creativity, luxury

Answer 26

purple

Question 27

Which color is often associated with: nature, stability, prosperity/growth

Answer 27

green

Question 28

Which color is often associated with: powerful, sophisticated, edgy

Answer 28

black

Question 29

Two concepts that are used to enhance user experience and engagment by tapping into specific emotional and psychological responses are: ________, which taps into the human need for conneciton and community and ________, which leverages the desire for exclusivity and urgency.

Answer 29

social presence scarcity

Question 30

The sense of being with others in a virtual environment is known as ________.

Answer 30

social presence

Question 31

The principle that a limited availability, or sense of urgency can increase an item's perceived value is ________.

Answer 31

scarcity