Technology Adoption Lifecycle

Question 1

What is the technology adoption lifecycle model?

Answer 1

a sociological model that describes the adoption or acceptance of a new product or innovation

Question 2

What are the 5 categories adopters are divided into?

Answer 2

innovators
early adopters
early majority
late majority
laggards

Question 3

Innovators make up ________ % of adopters

Answer 3

2.5

Question 4

Early adopters make up ________ % of adopters

Answer 4

13.5

Question 5

The early majority make up ________ % of adopters

Answer 5

34

Question 6

The late majority make up ________ % of adopters

Answer 6

34

Question 7

Laggards make up ________ % of adopters

Answer 7

16

Question 8

________ are the risk takers, initiators of change, and first users of new technology.

Answer 8

Innovators

Question 9

________ are the trendsetters who form solid opinions before recommending technology to others.

Answer 9

Early Adopters

Question 10

What is the chasm?

Answer 10

the gap between the early adopters and the early majority that many technologies fail to bridge

Question 11

This represents the biggest hurdle in the adoption lifecycle.

Answer 11

the chasm

Question 12

Two factors that help to bridge the chasm are…

Answer 12

understanding user needs
appealing to a wider audience

Question 13

The ________ are motivated by demonstrations of how new technology solves a problem. They are very logical, practical, data-driven.

Answer 13

early majority

Question 14

This group is cautious and avoid risks, but they can be motivated by seeing new tech in action, proof of effectiveness, and the benefits demonstrated by others.

Answer 14

late majority

Question 14

________ are resistant to change and the last to adopt.

Answer 14

Laggards

Question 15

Inflated expectations tend to peak with which group?

Answer 15

Early adopters

Question 16

This section of Garner’s Hype Cycle begins with the ________ and levels out with the ________.

Answer 16

Early majority
Late Majority