In public opinion research, we can’t survey the entire population, so what do we do?
randomly select a sample to represent the population
Polling for elections should be done using random samples of ___________ to be considered representative.
likely voters
The ______ is the range of confidence in public opinion polling data, usually +/- 3%.
-margin of error (increasing the sample decreases the margin of error)
Polling responses are highly correlated to ________, which can create bias by leading the respondent to a certain answer.
question wording (helping poor vs. welfare)
What are the two types of questions used in public opinion polling?
-closed-ended and open-ended
The experiment used to study group conformity in public opinion responses was _______.
Asch Experiment (found that groups can influence majorities in big ways)
In what ways does public opinion have an influence on voting? Name the four functions.
-stimulate turnout, depress turnout, bandwagon effect, underdog effect
In public opinion polling, women tend to be more ___________.
liberal and democratic
In public opinion polling, African Americans tend to be more ___________.
Democratic
In public opinion polling, evangelicals tend to be more ___________.
Conservative
The process by which we learn politics through those in our lives as well as our political context is known as _______.
political socialization
What are the three major long-term influences in political socialization?
-family, school, dramatic condition
What are the three major short-term influences in political socialization?
peer groups, news media, political leaders
What type of news source has dramatically increased in the US over the last two decades?
internet/online
Name the four models we use to define “what is news?”
mirror model, professional model, organizational model, political model
What news model relies on journalists reporting what is out there?
mirror model
What news model focuses on ratings and profit?
-professional model
What news model allows editors to structure the news? For example, PBS does not use sensationalism, is not focused on profits, and is publically owned as a public service.
organizational model
What news model is commentary and follows an ideological structure?
political model
Which generation is the largest in size in the American electorate?
Millennials
Which generation votes in the largest numbers in the American electorate?
-Seniors/65+/Silent Generation & Baby Boomers
Most people receive their news via what type of analysis?
Horserace analysis (polls are used like a scoreboard)
What are the four categories in horserace analysis?
front runner, likely loser, bandwagon, losing ground
In 1968, candidates on average got 45 second sound bites, how many do they get today on average?
7 seconds