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*SOCIOLOGY - Media > Globalisation > Flashcards

Flashcards in Globalisation Deck (18)
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1

Crothers: promoting globalisation
(3 factors)

1. New and increased relationships (social networks, transnational organisations)
EXAMPLE: The tribe
2. Linked through goods - PRODUCT CONSUMPTION
EXAMPLE: Jamie Oliver, sugar rush, Coca cola, Mexico.
3. 3. Global events and issues that have come local events (because of the spread of communication and contacts)
EXAMPLE: ISIS, smart phones spread quick info
EXAMPLE: SRI LANKA ATTACK 2019!

2

Bell

There has never been a form of media like twitter - speed and geographic reach
EXAMPLE: London attack, Trump tweets
= CITIZEN JOURNALISTS!

3

Media and globalisation

Now a wide range of technology = increase communications
Increase in economic growth of transnational media: APPLE, MICROSOFT = smaller amount (Bagkican)

4

What does globalisation mean?

A greater interconnectedness of people and nations around the world, which is caused by media.

5

What does cultural homogenisation mean?

The process in which a dominate culture invaded or captures a local culture.

6

Cohen and Kennedy (2000)

Societies that were once distant, desperate and independent from each other are increasingly becoming interconnected and inter-dependant.

7

What are the 3 types of culture?

1. High culture - the elite: BBC2/4, sky arts.
2. Folk culture - traditions of society that has been pasted down.
3. Popular/Mass culture - Products of the mass media in modern capitalist societies: TV shows, Twitter, films, insta, facebook - CAN CONSTRUCT THEIR ID'S.

8

Cohen and Kennedy about culture
(can be used a criticism).

People don’t abandon their culture because they listen to Adele or watch Disney - PICK and MIX!

9

Strinati
POSTMODERNIST PERSPECTIVE
(Culture)

Blurred lines between high culture and pop culture as a result of media = more diversity - increase consumer choice

10

What is cultural homogenisation and who said it?

O’Connor - the process by which local cultures are absorbed by a dominate outside culture

11

Criticism of pop culture
(Superficial candyfloss culture)

Barnett and Seymour - "superficial candyfloss culture" = dumbing down of intelligence, creativity and critical thinking.

12

Globalisation of pop culture

Leads to cultural homogenisation, creating a very similar culture, e.g friends....

13

Participatory culture - who and what?

FUCHS - as a result of media, users, audience, consumers = create culture and content.
EXAMPLE: contribute to wiki page, uploading YT vid, tweeting.

"IF IT DOESN'T SPREAD, IT'S DEAD"

14

SHIRKY
Participatory culture

Global culture has made society more democratic as people can 'produce culture themselves'.

15

Hybrid culture

2 cultures mixing together to create one culture.
EXAMPLE: Britain, full of different cultures.

16

Cultural Imperialism - globalisation
Marcuse!

MARCUSE - manipulates audiences into thoughts and behaviours that benefit capitalism:
1. commodity fetishism: obsessed with products
2. false needs: always wanting something
3. conspicuous consumption: certain items = status.

17

Cultural imperialism -
Flew!

Globalisation is a misnomer for Americanisation.

18

Criticism for cultural imperialists and globalisation.

Held et al -
Cultural imperialists see the flow of culture one-way only. IGNORES 'reverse cultural flows' - gets culture from eastern cultures.

Eastern cultures don't abandon their customs, fam, religion because of American culture.