Flashcards in Globalisation Deck (18)
Crothers: promoting globalisation
1. New and increased relationships (social networks, transnational organisations)
EXAMPLE: The tribe
2. Linked through goods - PRODUCT CONSUMPTION
EXAMPLE: Jamie Oliver, sugar rush, Coca cola, Mexico.
3. 3. Global events and issues that have come local events (because of the spread of communication and contacts)
EXAMPLE: ISIS, smart phones spread quick info
EXAMPLE: SRI LANKA ATTACK 2019!
There has never been a form of media like twitter - speed and geographic reach
EXAMPLE: London attack, Trump tweets
= CITIZEN JOURNALISTS!
Media and globalisation
Now a wide range of technology = increase communications
Increase in economic growth of transnational media: APPLE, MICROSOFT = smaller amount (Bagkican)
What does globalisation mean?
A greater interconnectedness of people and nations around the world, which is caused by media.
What does cultural homogenisation mean?
The process in which a dominate culture invaded or captures a local culture.
Cohen and Kennedy (2000)
Societies that were once distant, desperate and independent from each other are increasingly becoming interconnected and inter-dependant.
What are the 3 types of culture?
1. High culture - the elite: BBC2/4, sky arts.
2. Folk culture - traditions of society that has been pasted down.
3. Popular/Mass culture - Products of the mass media in modern capitalist societies: TV shows, Twitter, films, insta, facebook - CAN CONSTRUCT THEIR ID'S.
Cohen and Kennedy about culture
(can be used a criticism).
People don’t abandon their culture because they listen to Adele or watch Disney - PICK and MIX!
Blurred lines between high culture and pop culture as a result of media = more diversity - increase consumer choice
What is cultural homogenisation and who said it?
O’Connor - the process by which local cultures are absorbed by a dominate outside culture
Criticism of pop culture
(Superficial candyfloss culture)
Barnett and Seymour - "superficial candyfloss culture" = dumbing down of intelligence, creativity and critical thinking.
Globalisation of pop culture
Leads to cultural homogenisation, creating a very similar culture, e.g friends....
Participatory culture - who and what?
FUCHS - as a result of media, users, audience, consumers = create culture and content.
EXAMPLE: contribute to wiki page, uploading YT vid, tweeting.
"IF IT DOESN'T SPREAD, IT'S DEAD"
Global culture has made society more democratic as people can 'produce culture themselves'.
2 cultures mixing together to create one culture.
EXAMPLE: Britain, full of different cultures.
Cultural Imperialism - globalisation
MARCUSE - manipulates audiences into thoughts and behaviours that benefit capitalism:
1. commodity fetishism: obsessed with products
2. false needs: always wanting something
3. conspicuous consumption: certain items = status.
Cultural imperialism -
Globalisation is a misnomer for Americanisation.