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*SOCIOLOGY - Media > The New Media > Flashcards

Flashcards in The New Media Deck (14)
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1

Technology convergence...

digitisation allows multiple info to be delivered across a range of media
EXAMPLE: IPhone - GSP, photos, TV, games...

2

Economic convergence...

Businesses using media as a platform to promote their business
EXAMPLE: Insta, selling business on their social media

3

Cultural convergence...

Media convergence have changed the way individuals interact with each other.
EXAMPLE: OFCOM - Facebook remains default to 96% of UK adults online.

4

Inactivity

Media allows people to respond in 'real time' and select multiple stories at the same time from different resources.

5

Participatory culture

JENKINS - Audience not PASSIVE ANYMORE - the public are not just consumers but are also producers.

6

Collective intelligence - who says it? what does it meannnn?

JENKINS - participaroty culutre = collective intelliegence.
"None of use know everything but each of us know something" --> "we can piece everything together, combine our skills": thanks to media!

7

General divide - OFCOM

OFCOM - 12 to 15 yr olds more liekly to engage in cross-media mutli-tasking (texting a friend whilst watching TV).

8

Digital divide...

Poor cant afford new techology - New media seen as M/C, creates a divide.

9

Gender divide - OFCOM

OFCOM - Males 23.3 hrs a week, females 17.8 hours a week

10

Global digital divide...

WORLD BANK 2012 - 3/4 of the world have access to a mobile phone = spread to Africa, not a traditional thing.

11

NEOPHILIACS view on new media - Curran and Seaton
(3 reasons)

GOOD!! :)
- increase consumer choice
- e-commerce revolution (retail become electric)
- increase democracy (gives people a voice when they wouldn't of normally been heard).

12

CULTURAL PESSIMISTS view on media
(5 reasons)

- Not-so-new media CONFORD and ROBINS, people still use the main sources like TV, radios and phone to get information.
- domination of media conglomerates JENKINS, internet controlled by a small group of businesses.
- reinforce elite power
- decline in popular culture
- commercialisation (cookies, monitoring, targeting).

13

Criticisms of new media

- lack of regulation (porn, racist, terrorist propaganda, bullying, online trolling.
- No governing or moral code, truth selective.

14

criticism of cultural pessimists

Neophilas:
New digital media creates citizen journalists = more influence and control to the audience.