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*SOCIOLOGY - Media > Ownership & Control > Flashcards

Flashcards in Ownership & Control Deck (23)
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1

Meaning of diversification

Companies monopoly over forms of media - can change ‘concentration’ of media/ownership

2

Bagdikian

1983, 50 corporate control a lot of mass media.
2004, went down to 6 businesses

3

Pluralist view on who controls the media and the affects

- Media shaped by consumer demands
- Increase democracy
- AUDIENCE have the power
- Public service broadcasting: e.g the BBC have to show non-bias and balanced views

4

Marxist view of the ownership and control of the media:

MILIBAND - R/C control ownership = manipulates the 'truth/facts' of society to the RCI.
EXAMPLE: hardly showing poverty, hardly show ethnic groups in a positive light.
EXAMPLE!!!! MURDOCH AND IRAQ WAR!

5

Criticism from Marxist view on the control and ownership of the media.

Pluralists -
Believe that the audience have control and owners obey their needs.

6

Criticism of pluralist view on control and ownership of media:

- Digital technology means that the consumers hold the power.
- Some people don’t have digital devices

7

What does Strinati (1995) state?
(Postmodernist)

Media today has a greater influence and increased range of consumption choice of identities and lifestyles.

8

Baudrillard (1998)
(Postmodernist)

HYPER REALITY!
We are surrounded in so much media that it is hard to distinguish what’s real and not

9

What does polygenic mean?

Media has multiple means, people interpret it in different ways = blurred lines.

10

Neo-Marxist theory on who ownership and control of the media & why:

Spread dominant ideology through media.
Media professionals have a hegemonic ideology.
Journalists are hired as they have the same ideology, tend to be white middle-class which means they have a social consensus.

11

What does hegemony mean?

Having a consensus of society in the dominant ideology, ideas and values can control project area at (bourgeoisie = middle-class or upper-class)

12

What does Baudrillard say?

HYPER REALITY
surrounded in so much media, hard to distinguish what’s real

13

What does polysemic mean?

Media has multiple interpretations = blurred lines = more power for audience

14

What does hegemony mean?

Consensus in society which is a dominate ideology to control w/c

15

What are moral entrepreneurs?

Group with the power, creates and reinforces rules

16

What are folk devils?

The victims of the moral entrepreneurs - hoodies...

17

Horizontal integration

Concentration of ownership is spread over cross-media ownership
- Media companies owning a range of media outlets
- owning numerous media outlets for media owners

18

Vertical integration

owning multiple of the same field (newspapers = journalists, manufacturing company...

19

Lateral expansion

diversification and monopoly of different media
EXAMPLE: Virgin.

20

Global conglomeration

the opening of international markets; internet and smartphones
small number of media companies controlling a wider range of media, they monopolise it

21

Synergy

media allows a market; media transnationals using their diversity to package the same product several times.
EXAMPLE: A film = musical, soundtrack, ringtone...

22

Technological convergence

Putting several technologies into 1 media - Iphone

23

Agenda setting

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