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New Media > How we Got to Now > Flashcards

How we Got to Now Flashcards

1
Q

Base of communication

A

human senses/perception

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2
Q

Human senses limitation

A

Only input

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3
Q

Most basic way to create signal

A

Self contained gestures

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4
Q

Self contained gesture limitation

A

Right now; only meaning from person; not long distance

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5
Q

Pointing advantages

A

Being able to communicate beyond the self

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6
Q

Pointing disadvantages

A

Can’t communicate beyond the present

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7
Q

Signs advantage

A

Let us talk about things not at the present

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8
Q

Signs limitations

A

real-time

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9
Q

Semiotics

A

Signs

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10
Q

Speech advantages

A

Easier to move mouth than body; can communicate far away

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11
Q

Speech disadvantage

A

Permanence

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12
Q

Cave painting/petroglyphs innovation

A

permanence

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13
Q

Cave painting/petroglyph limitations

A

Clarity issues; can only represent visible/nonabstract

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14
Q

Petroglyphs

A

Carving into rock surface

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15
Q

Pictogram

A

Represents a concept

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16
Q

Ideogram

A

Represents an idea

17
Q

Pictogram innovation

A

Standardize visual language; show sequence

18
Q

Ideogram innovation

A

Can be abstract

19
Q

Pictogram/Ideogram limitation

A

Clarity issues

20
Q

Logographic writing innovation

A

Grammar; standardization of terms

21
Q

Logographic writing limitation

A

difficult to keep adding pictures

22
Q

Alphabetic writing innovation

A

Infinitely reconfigurable

23
Q

Early telecommunication

A

Smoke signals, drums, horns

24
Q

First working telegraph

A

Francis Ronalds 1816; static electricity

25
Q

Early telecommunication limitations

A

Infrastructure necessary; limited to line-of-sight; weather issues

26
Q

Courier/mail innovation

A

Can communicate over distance

27
Q

Courier/mail limitation

A

lost/interception/trust/don’t know where to send

28
Q

First form of mass communication

A

Early newspapers

29
Q

Typewriter innovation

A

Made available to individuals

30
Q

Telegraph innovation

A

Real-time transmission of information

31
Q

Metcalfe’s Law

A

Value of network is how many use it (exponentially)

32
Q

Two takeaways:

A

Ability to reproduce info indefinitely has come so close to zero; ability to store info is scale and speed beyond human capability

New Media (15 decks)

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