Implementation - Value based research

Question 1

Why are values important?

Answer 1

Values motivate choice of behaviour, like voting behaviour, or buying behaviour: is ‘freedom’ or ‘safety’ an important value to you?

Values are strongly related to affective reactions, feelings and emotions

Values gain insight in the experiences of people!

Question 2

Different business models in media industry

Answer 2

Subscriptions

Usage fee - on top of a service

Asset sale (selling digital products)

Advertising

Question 3

What is a business model?

Answer 3

company’s plan for making a profit. It identifies the products or services the business plans to sell, its identified target market, and any anticipated expenses.