Interpreting Market Research Flashcards
(3 cards)
1
Q
What forms can market research come in? (2)
A
- Quantitative data
- Qualitative data
2
Q
State an advantage of qualitative data.
A
Provides more detailed and open-ended insights than quantitative data.
3
Q
State a disadvantage of qualitative data.
A
Can be more expensive and time consuming to process.
