Purposes Of Marketing

Question 1

What is marketing?

Answer 1

Finding the needs of customers and demonstrating how a business fulfils those needs in order to increase sales.

Question 2

What could a customers’ needs include? (4)

Answer 2

1. Price
2. Quality
3. Convenience
4. Choice

Question 3

Why is marketing important? (2)

Answer 3

1. Business will have a better understanding of their customers’ needs
   • The business will be more able to make products that people will actually buy.
2. Customers are kept informed about products the business offers.
   • A business can keep the customers loyal to the business.

Question 4

What could businesses use to collect information about potential customers?

Answer 4

Market research