Place

Question 1

What does place mean in the marketing mix? (2)

Answer 1

1. Where goods and services are sold from
2. How the products get to the actual customer

Question 2

What are the two types of channels of distribution?

Answer 2

1. Physical distribution
2. Digital distribution

Question 3

What is physical distribution?

Answer 3

The movement of goods that can be seen

Question 4

What is a direct distribution channel?

Answer 4

When the producer directly distributes products to rhe customer

Question 5

What types of businesses use direct distribution channels?

Answer 5

Small, start-up businesses

Question 6

State the advantages of a direct distribution channel. (2)

Answer 6

1. Faster distribution
2. Builds good relationship with customers

Question 7

State the disadvantages of a direct distribution channel (2)

Answer 7

1. Cannot supply to a large number of customers- limited reach
2. Unsuitable for larger businesses