Promotion Methods Flashcards
(18 cards)
What is advertising?
Any method of promotion that is paid for
State advantages of advertising. (2)
- Control of message
- Effective for building brand awareness and loyalty
State disadvantages of advertising (2)
- Often expensive
- Impersonal
Name types of advertising media (5)
- Social media
- Websites
- Newspapers
- Magazines
- Leaflets
- Radio
Name advantages of social media (2)
- Relatively cheap to set up and manage
- Encourages engagement with the customer
State disadvantages of social media (2)
- Some customers may not use social media
- Negative comments can go viral
State advantages of websites (2)
- Opportunity to provide information and latest updates to existing and potential customers
- Visual display of goods and services.
State disadvantages of websites. (2)
- Unlikely to attract new customers
- Have to spend time managing website so it isn’t out of date
State an advantage of newspapers
Can choose which type of newspaper to advertise in
State disadvantages of newspapers (2)
- Not worth it if it isn’t a big advert
- Fall in demand for newspapers
State advantages of magazines (2)
- Can reach specific targets market
- Can be visual, attention-grabbing
State disadvantages of magazines (2)
- Expensive to print new papers in bulk
- Not many people read them
State advantages of leaflets (2)
- Cheap to print/produce
- Easy to distribute
State disadvantages of leaflets (2)
- Environmental impact of production
- Often ignored by customers
State advantages of television (2)
- Helpful for large businesses that want to reach a wide audience
- Targeted advertising possible
State a disadvantage of television
- Expensive
• costs to produce
• costs to advertise on TV
State advantages of radio (2)
- Cheaper than TV advertising
- More common on local radio
State disadvantage of radio
Unable to see images of the goof or service, which may be an important factor for some products/businesses
