Interview Flashcards
(92 cards)
Tell me about your proudest professional accomplishment.
TOPIC/PROJECT: Wrote first Domino’s press release to hit 1 billion impressions
ANSWER: I wrote the first press release in Domino’s history to hit one billion media impressions. To be able to say that I did something that was a “first” especially for a brand as widely known as Domino’s was extremely exciting. I remember hearing the news of this achievement and celebrating with my team. It was reassuring to know that they were proud of me and it truly made me feel that my contributions were significant and that I was valued. While I wrote the release, there was still a team behind me that helped to achieve this goal. From being sounding boards, to proofreading, to assisting with pitching. It’s fun to celebrate personal wins, but I recognized that
Tell me about a successful presentation you gave and why you think it was a hit.
TOPIC/PROJECT: Production 101 DomTalks in February 2023
ANSWER: Earlier this year I presented during DomTalks and gave an overview of the advertising production process. I kept the presentation high-level, but offered details in the areas that I thought the audience would be most interested about. I also included behind the scenes photos and videos to pique interest. After the presentation, I had several people come up to me saying how much they enjoyed the presentation and how they learned some new things.
Describe a time when your team or company was undergoing some change. How did that impact you, and how did you adapt?
TOPIC/PROJECT: Transitioning agencies from CPB to WIP at the end of 2020.
ANSWER: At the end of 2020, we transitioned to a new ad agency. At this time, I was in my Digital Activation role and was working with the agency on digital content for our paid and owned channels. To prepare for the transition, I worked to make sure that any open projects were completed before the end of the year and/or transferred over to our new agency. I also put together materials to bring our new agency team up to speed and to give them an overview of how we would be working together moving forward. This helped in establishing relationships with the new contacts and giving them background on my role. This eventually helped me as well in my transition to the Advertising team since I knew so many of the new agency team members already.
Tell me about a time you were dissatisfied in your work. What could have been done to make it better?
TOPIC/PROJECT: Getting R2 360 Ideas/Concepts from WIP just hours before an MLT meeting
ANSWER: When launching Domino’s Rewards, the timelines for 360 creative presentations were tight. Unfortunately, WIP had provided the R2 360 ideas/concepts just hours before the MLT meeting which wasn’t super helpful in terms of getting slides together to present to MLT. While I’m not blaming WIP for this, I felt dissatisfied in my work because the slides weren’t what I wanted them to be. At the end of the day, this taught me that I needed to have tighter communication with WIP and stress the importance of having enough time to review 360 ideas prior to taking them to leadership. This has been the case ever since.
Tell me about a time you knew you were right but still had to follow directions or guidelines.
TOPIC/PROJECT: Reviewing creative and disagreeing with people
ANSWER: A lot of the work that we do on the Ad team consists of reviewing creative. While we have guardrails and brand guidelines in place, many times, creative reviews can be subjective. I know that I’m able to provide my opinions and recommendations for creative to prioritize, but at the end of the day, we need to align as a team. So, in some cases, Elaine or Kate’s opinions might differ from mine. With that, I need to be a team player and do what’s best for the brand.
Do you listen? Give an example of when you did or when you didn’t listen.
TOPIC/PROJECT: Have to listen all the time when reviewing TV/digital ads to ensure the VO is correct and sounds okay.
ANSWER:
What do you do to learn the ropes in a new job?
TOPIC/PROJECT:
ANSWER: When I first begin a new position, I like to meet with the person that was previously in the role (if it’s an internal role and the person still works at the company) and ask them questions to understand different aspects of the role, what the expectations are, etc. If meeting isn’t an option, I ask for relevant file pathways and access to folders so I can review existing materials and get a sense of previous projects, their outcomes as well as current and future planned projects. In addition, I meet with my new manager regularly to check in and discuss my progress to ensure I’m understanding everything correctly and contributing to the team right off the bat.
Give an example of an occasion when you used logic to solve a problem.
TOPIC/PROJECT: Employ-Frees winner notifications
ANSWER: Needed to determine how to notify franchisees that they had won. Knew that it was going to be time-consuming to email one by one, but I remembered that back when I was on the PR team, pitching to news outlets was done via mail merge. So, I figured this would be a quick and easy way to send out hundreds of emails at once.
How do you go about gathering information to analyze problems? Give me an example.
TOPIC/PROJECT: Recruitment Brand Actions brief
ANSWER: The labor crunch continues to be an issue for QSRs. I recently worked on a phase 2 brief for recruitment efforts at Domino’s. Without having any new qualitative research available, I set out to find research on my own in order to craft a story and inspire our ad agency. I scoured through articles and studies, eventually finding one that outlined the four major factors contributing to the labor shortage. I was able to use these factors within my brief and tell a story with data and these additional insights. This helped to set the scene for the agency and put things into perspective so they could wrap their heads around the ask. The deliverables are still forthcoming.
Tell us about a time in which you had to use your written communication skills in order to get across an important point.
TOPIC/PROJECT: Prioritizing 360 ideas by using color coding
ANSWER: With the 360 process, there are many ideas that are presented that the team needs to prioritize. It’s helpful for WIP to understand why we approve certain ideas and why we deprioritize others. To make things extra clear, I adopted a color-coding practice. Green = pursue/approved, yellow = requires more information or exploration, red = deprioritize. This makes it easy to quickly see at a glance which ideas the team is gravitating toward and helps to break up the ideas in a way that is easier to digest when reviewing feedback.
Talk about a time when you’ve had to manage up.
TOPIC/PROJECT: Working with franchisees/FBC’s when determining stores to shoot at for TV productions. Or Yum Yum production.
ANSWER: A big part of my job involves coordinating with franchisees and FBC/FMC’s to secure stores for us to shoot at or use to make product.
When you’ve worked on multiple projects, how have you prioritized?
TOPIC/PROJECT: Ivy Lee Method
ANSWER: In many of my roles at Domino’s, I have handle multiple projects at any given time. I prioritize based on deadlines and business needs. I like to use tools like Microsoft To Do and Microsoft Project. I also use OneNote to capture detailed notes from meetings. First, I assess everything that’s on my plate and organize based on what needs to get done first and what can wait. Then, I approach each day by working on the most important tasks first. Sometimes I block off time on my calendar so I can dedicate myself to the most important tasks and get them completed. Then, I work down my list and move on to other items throughout the day. Being organized in this way helps me to stay on top of projects so nothing ever slips through the cracks. I have been commended on how well I’m able to juggle different tasks and make sure everything stays on track.
How have you handled meeting a tight deadline?
TOPIC/PROJECT: Recruitment TV ad - had to get the Lolly spot and on-air in less than two weeks.
ANSWER: Spoke with Logan live and planned out the week. I proposed that we set up two daily touch bases.
Give an example of how you’ve worked on a team.
TOPIC/PROJECT: Mind Ordering
ANSWER: Had to work with many cross-functional team members on the various Mind Ordering extensions.
Tell me about a time you needed to get information from someone who wasn’t very responsive. What did you do?
TOPIC/PROJECT: Recruitment TikTok Shoot
ANSWER: I led a recruitment-focused TikTok shoot in the Houston area. Being based in Michigan, I needed to work with the local Director of Operations for that market. This individual is very busy on a daily basis and I noticed that he wasn’t being responsive to my emails and messages. I decided to set up meetings and calls with him in order to communicate. This ended up working well since he was able to take the phone calls from his car while driving from store to store. As a result, I was able to get his assistance in planning the TikTok shoot and everything went according to plan.
Tell me about how you worked effectively under pressure.
TOPIC/PROJECT: Recruitment TV ad, Stranger Things apparel
ANSWER:
What’s your greatest strength?
ANSWER: I feel that I have strengths in many areas thanks to my diverse background. One of the biggest strengths I’d like to highlight is my ability to build relationships. In my current role and in all my previous positions at Domino’s, I’ve worked very closely with our ad agency and cross-functional internal team members, day in and day out. I’m extremely comfortable working with internal counterparts, agency teams, brand partners, third-party vendors and influencers. I know this role requires someone who is able to work closely with multiple teams and individuals. I’ve been told by supervisors in the past that I’m extremely reliable and always prepared. In addition, I’ve been told that I’m very level-headed and seen as a leader on the teams that I work on.
What’s your greatest weakness?
ANSWER: My greatest weakness is that sometimes I can be apprehensive to ask for help. With my working style and personality, I like to figure things out on my own and during the course of my career I’ve had several leaders that have been more hands-off, which left me with a great sense of autonomy. I’ve learned, however, that putting my pride aside and soliciting guidance from others is beneficial in the long run in order to reach solutions in a quicker manner. Marketing is very fast-paced and in many cases you have to pivot quickly, so the more that I engage with others when I need help or have a question on something, the better off I will be as I’m then able to gain their perspective which in turn allows me to walk away with a better understanding than I previously had.
Where do you see yourself in five years?
ANSWER: In five years, I see myself in a heightened leadership position at Domino’s. I have enjoyed my rotations between PR, Digital Marketing and Advertising and feel that my diverse background has provided me with various skills that I can continue to use in years to come.
I would love to keep growing on the Ad team. I love working with my internal team members but also with our agency team.
Tell me about a time when you had to say “no.”
TOPIC/PROJECT: When I’m double booked for meetings – have to choose one to attend and say “no” to the other.
ANSWER: Sometimes my plate and calendar can get really full. I think mostly everyone deals with this, but sometimes I get double booked and have to choose between meetings. For me, I assess each meeting and determine which one I need to attend based on my participation and role. If I’m an active participant in the project I will prioritize that over another meeting that I’d listen in on as I could follow up with a team member to get the scoop afterwards.
Tell me about a time you failed. How did you deal with the situation?
TOPIC/PROJECT: Yum Yum PSCB Zappi Testing - Low Scores
ANSWER: I recently led a digital production to capture content for two PSCB concepts. The spots were submitted to Zappi testing and unfortunately they didn’t yield the results that we were expecting. It’s never fun to get low scores back, but after digging into the data a bit more and level setting on the true goals of the content, I realized that the low scores weren’t a failure, but rather a learning experience.
Can you describe a time when a co-worker made a mistake and you discovered it? What did you do?
TOPIC/PROJECT: Reviewing Nick’s DDDs.
ANSWER: A recent example would be when I was reviewing a DDD that the digital team put together and there was some content around HM assets. Since the DDD was going to WIP and PB&I shot HM content and would be developing that content for us, I quickly pointed this out and explained that the material could be removed from the DDD as to not cause any confusion. This was updated and the DDD was sent on schedule.
Can you describe a project that demonstrated your analytical skills?
TOPIC/PROJECT: Recruitment Brand Actions Brief
ANSWER: I spearheaded a lot of the recruitment work that was done by the advertising team during the hiring crisis over COVID. A big project that I worked on was a recruitment brand actions brief. There were two phases to it. Within the briefs, I needed to include data and analyze the data to tell a story to the agency. I even scoured the web for additional sources to add context and color to the brief. With this, I had to analyze the information that was given to me by HR and by third party sources and find a way to communicate it in an easy to understand way.
Have you ever given a speech or presentation for your job? How did you prepare? How was the presentation received?
TOPIC/PROJECT: Production 101 DOMTalks
ANSWER: