Interviews

Question 1

What are some advantages of interviews?

Answer 1

-Rich, in-depth data: allows for exploring complex in more detail than, for example questionnaires: deeper understanding of P experiences and perspectives

-Can clarify questions, ensuring Ps understand and answer accurately

Question 2

What are some disadvantages of Interviews?

Answer 2

-Interviewer bias: presence,behaviour etc can influence responses: influences validity

-Demand Characteristics/social desirability

-Time-consuming conducting/analysing/transcribing

-Not easily replicated