Flashcards in KKDP : 4 Observational learning Deck (16):
What is social learning?
it occurs when someone uses observations of another persons actions and their consequences to guy their future actions
What is observational learning?
It is a form of social learning, where a person learns by watching the behaviour demonstrated y another
what is modelling?
When the person demonstrates the learnt behaviour by imitating it
Models can be
live - as in human
or symbolic - as in a tv character
what factors can increase the likelihood of the learning paying attention to the model?
similarity, relevance, likeability ad credibility
What are the 5 key processes of observational learning
The learner must actively watch the model
this can be influenced by the perceptual and cognitive capabilities of the learner as well as arousal levels
the learner must remember (retain) a mental representation so that the learner can use this later
this is a cognitive process because a memory must be stored and retained for future use
The learner must have the physical and intellectual ability to convert the mental representations into action
- The learner must want to imitate the learnt behaviour
-motivation is about a desire to perform the action not to learn it
- this will depend on whether the learner believes that there will be a desirable consequence
- Influences the likelihood that a learner will imitate an observed model's behaviour
- the expectation not reinforcement as punishment influences the cognitive processes of the learner and how well they pay attention
- sometimes this learning may be latent, that is the learner may not show the behaviour until an incentive is offered
what are the places reinforcement can come from?
3rd person (symbolic) personal
Reinforcement from : The Model
parent praises child for imitating their behaviour
Reinforcement from : 3rd person (symbolic) personal
Imitating a television personality or leader
Reinforcement from : Personal
Own satisfaction as a result of imitation