KKDP : 4 Observational learning Flashcards Preview

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Flashcards in KKDP : 4 Observational learning Deck (16):
1

What is social learning?

it occurs when someone uses observations of another persons actions and their consequences to guy their future actions

2

What is observational learning?

It is a form of social learning, where a person learns by watching the behaviour demonstrated y another

3

what is modelling?

When the person demonstrates the learnt behaviour by imitating it

4

Models can be

live - as in human

or symbolic - as in a tv character

5

what factors can increase the likelihood of the learning paying attention to the model?

similarity, relevance, likeability ad credibility

6

What are the 5 key processes of observational learning

attention

retention

reproduction

motivation

reinforcement

7

Attention

The learner must actively watch the model

this can be influenced by the perceptual and cognitive capabilities of the learner as well as arousal levels

8

Retention

the learner must remember (retain) a mental representation so that the learner can use this later

this is a cognitive process because a memory must be stored and retained for future use

9

Reproduction

The learner must have the physical and intellectual ability to convert the mental representations into action

10

Motivation

- The learner must want to imitate the learnt behaviour
-motivation is about a desire to perform the action not to learn it
- this will depend on whether the learner believes that there will be a desirable consequence

11

Reinforcement

- Influences the likelihood that a learner will imitate an observed model's behaviour

- the expectation not reinforcement as punishment influences the cognitive processes of the learner and how well they pay attention

- sometimes this learning may be latent, that is the learner may not show the behaviour until an incentive is offered

12

what are the places reinforcement can come from?

The model
3rd person (symbolic) personal
vicariously

13

Reinforcement from : The Model

parent praises child for imitating their behaviour

14

Reinforcement from : 3rd person (symbolic) personal

Imitating a television personality or leader

15

Reinforcement from : Personal

Own satisfaction as a result of imitation

16

Reinforcement from : Vicariously

The consequences received by the model can effect the likelihood of the learner imitating the behaviour