Who conducted research to support learning theory?
Carter and Tiffany
What did Carter and Tiffany do?
They presented dependent, non-dependent smokers and non-smokers with smoking related cues (e.g lighters, ashtrays and cigarette packets)
What did Carter and Tiffany find?
They found that dependent smokers reacted most strongly to the cues for example increased heart rate and reported cravings to smoke
How does Carter and Tiffany’s research support learning theory?
This supports cue reactivity because the dependent smokers had learned associatios between smoking related stimuli and the pleasurable effects of smoking
What can learning theory be criticised for?
It can be criticised for environmental determinism because it states an individual is controlled by reinforcements and associations that cause behaviour
What is the practical application for learning theory?
Aversion therapy which treats smoking behaviour by encouraging a parient to re-associate nicotine with negative feelings