Lecture 20 ARM Flashcards
Mixing Methods - Integrating Quantitative and Qualitative Approaches - 7/7 (9 cards)
Mixed methods
Combines quantitative and qualitative approaches within one study
Used to get a more holistic understanding than either method alone
Common in social sciences
Why using mix methods?
1) Broader answers - both BREADTH and DEPTH (statistical breadth - narrative depth)
2) Generalisability - adding quantitative data brings larger “N”for external validity
3) Context and depth: Quantitative trends get details from meat on the bones by qualitative evidence
4) Triangulation (credibility): if different methods agree - findings are more credible. The cross-verification is called triangulation
5) Explain or explore - each methods can help explain surprises from the other and help explore what to focus on next.
Quant vs Qual vs Mixed
Quant: numbers, statistics, testing hypotheses, large samples, generalizable results, deductive reasoning
Qual: textual, observations, depth, detail, meaning, smaller samples, inductive reasoning
Mixed: integrates both, leverages each other strengths. statistical breadth + narrative depth = comprehensive understanding.
Deductive reasoning
Start with theory or hypothesis and test it with data.
Top down approach
Genreal idea –> specific observation.
Prediction, hypothesis, falsification logic
Quantitative
Inductive reasoning
Start with specific observations and build to broader patterns or theories.
Verification logic - discovering, developing theory
Qualitative
Mixed uses both - inductive to generate a hypothesis, then deductive testing or vice versa
Explanatory sequential design
- Quantitative data first - analyse first - then qualitative second
- The qual phase is designed to explain or clarify the quan results - especially useful if numbers are puzzling, in need of context
- Clear follow up - qual sample or questions are chosen based on the initial quant outcomes
Example: Start with a survey, then conduct interviews or focus groups with some of the survey participants to understand the reasons behind the trend
Exploratory sequential design
- Qualitative first, quantitative second
- The quant phase is designed to test or generalise insights from the initial qualitative findings
- Often used to develop a new survey or instrument based on qual data, to see how widespread the discovered pattern is
Example: Start with ethnographic fieldwork or interviews to identify key factors or create a theory: then design a survey or experiment to verify those factors in a larger sample
Convergent parallel design
Collecting quantitative and qualitative data at the same time - then you compare and contrast them
Concurrent approach, during the time timeframe
Analyse datasets separately first, then merge or compare results to see agree/differ
Purpose: To triangulate findings for a comprehensive view - convergence can validate results, divergence can reveal new insights
Example: Survey community attitudes while doing ethnographic observation - comparing stats and field notes
Challenges to mixing methods
1) Time and workload
2) Expertise - must master both statistical and qualitative analysis - interdisciplinary teams
3) Data integration - conflicting results, makes interpretation harder
4) Paradigm differences-Quant and qual approaches rely on different assumptions (objectivism vs constructivism, positivism vs interpretivism, deductive vs induction)
5) Resource intensive: More data = more costs and managing write up is complex with more data