Lecture 4 Flashcards
(27 cards)
Typeface vs. font?
Typeface: like a set of design features (a family of fonts)
Ex: Times
font: A specific type of typeface
Ex: Times Bold 9 point
Most important typefaces
Sans serif and Serif
Different types of typefaces?
SSDSMD
Serif, Sans Serif, Decorative, Script, Monospace, Symbol&Ornament
What was the first mass produced book?
Gutenberg Bible (#slayChristianity)
What is the linotype
A machine that makes 1 line of type each time
What year was the linotype made?
1886
What type face is times new romans?
Serif
What are the different chracterstics in typing?
baseline, x-height, ascender, descender, counter
What is the baseline in typing?
Where the letters sit
Why should you underline?
Strikes through the descenders (under baseline)
What is a descender in typing?
Goes under baseline (ex: y the bottom part goes under)
What is an ascender in typing?
Goes above x-height (the long arm of ādā)
What is a counter?
A hole in a letter. ex: O
(the hole)
For huge blocks of text, which is more prefered, lower case or upper case?
Uppercase is more difficult to read because it the letters have less variety (ex: looks like a block of words)
Sans serif vs. serif, Which font is more legible?
Sans serif (more block like)
Which is more readable? Sans serif or serif?
Serif (more curly words)
think, 1 S is curly enough
Units of type?
1 point=1/72 of an inch
12 points = 1 pica
Different anatomy of type?
Kearning, leading, tracking,
What is kearning?
The space between 2 letters that are side by side (ex: to)
^space between t and o
What is tracking
What is leading?
The height from the baseline to the above baseline
Principles of design
Alignment, contrast, proximity, repetition
What is alignment in layout
How you layout the information, ex: using a grid
