1
Q
Disruptive Innovation (3)
A
A new, initially inferior product or service disrupts and displaces established competitors. starting at the
- lower boundary of customer expectations,
- target the mainstream
2
Q
Chasm Crossing Principles (2)
A
You should commit to providing the complete solution even if this requires involving other partners in the process.
Target the Niche Market First (Beachhead Strategy | Brückenkopf):
- Focus on a specific, receptive niche within early adopters.
- Establish a strong presence in this niche before targeting the broader market.
Create a Whole Product:
- Deliver a comprehensive solution that goes beyond the core technology.
- Address a broader set of customer needs to appeal to the practical expectations of the early majority.
3
Q
Lead User Concept (3)
A
- Users at the forefront of innovation with advanced needs.
- Innovation can come from users facing cutting-edge challenges.
- Lead Users are ahead of the mass market and expect high benefits from solutions.
4
Q
Dominant Design (3)
A
Set of key technological features or design elements widely accepted as a standard in an industry.
Focus is placed on process innovation to get more efficient ways to produce the technology.
Characteristics
- Represents standardization within an industry. Accepted norm guiding product development.
- Shifts innovation focus to incremental improvements around the standard.
- Contributes to market stability and interoperability.
