lesson 11 Flashcards
(82 cards)
Hull’s Drive Theory
Core idea: Behavior = Drive × Habit
Drive = internal motivation caused by biological need (e.g., hunger).
Habit = learned behavior (formed through reinforcement).
More drive → stronger behavior (if habit is strong).
Criticism: Doesn’t explain behaviors without biological needs (e.g., curiosity).
Incentive Motivation
Incentives: External stimuli that attract or repel behavior (e.g., food, money).
Modifies Hull’s theory → Behavior = Drive × Habit × Incentive
Explains goal-directed behavior.
High incentive can increase behavior even with low drive.
Example: You eat dessert even when full because it’s rewarding.
Pavlovian-Instrumental Transfer (PIT)
Interaction between Pavlovian conditioning (CS → US) and instrumental conditioning (action → outcome).
General PIT: A CS associated with reward energizes instrumental behaviors broadly (not specific).
Specific PIT: A CS enhances behaviors leading to the same reward.
Example: If tone = food and lever press = food, tone → more lever pressing.
Paradoxical Reward Effects
Overjustification effect: External rewards can reduce intrinsic motivation.
Example: Kids drawing for fun stop enjoying it if paid.
Negative contrast: Behavior decreases if reward is reduced.
Example: 1 pellet → 5 pellets → back to 1 → less motivation than original 1.
Early thinking about motivation linked it to what?
Biological need.
What did Hull emphasize as a form of motivation caused by need?
Drive.
According to Hull, what three things did Drive supposedly energize?
Consummatory behavior, random (“general”) activity, and instrumental action.
What was one of the major problems with the Drive concept regarding the type of activity it energizes?
Drive does not energize activity in a random or general way; instead, hunger and thirst seem to select or potentiate behavior systems designed to deal with the motivational state.
How does motivational state influence instrumental behavior, according to the text?
Only if the animal has had a chance to learn the reinforcer’s value in the presence of the motivational state.
What is the process called where motivational states influence instrumental behavior only after learning the reinforcer’s value in that state?
: Incentive learning.
How do eating and drinking seem to relate to need, according to the text?
They seem to anticipate—rather than be a response to—need.
What strongly influences what we eat and when we eat it?
Learning processes.
What is instrumental behavior motivated by?
The anticipation of reward.
What do upshifts and downshifts in the size of reward cause?
Positive and negative “contrast effects.”
What do contrast effects suggest about the motivating effects of a reward?
They depend on what we have learned to expect.
What is caused by the anticipation of reward, which Hull added to his theory?
Incentive motivation.
What was the classically conditioned anticipatory goal response that was thought to energize instrumental action in Hull’s revised theory?
r
G
.
What motivates avoidance learning?
Fear, or r
E
.
What becomes important when rewards are smaller than expected?
Frustration, r
F
.
What type of reward (like prizes or money) can sometimes hurt human performance that is said to be intrinsically motivated?
Extrinsic rewards.
What is the partial reinforcement extinction effect (PREE)?
Behaviors that are reinforced only some of the time are more resistant to extinction than those that are always reinforced.
What are two potential explanations for why behavior may be more persistent after partial reinforcement?
We have learned to respond in the presence of frustration, OR partial reinforcement may make it more difficult to discriminate extinction from acquisition.
What theory refines the idea that partial reinforcement makes it harder to discriminate extinction from acquisition?
sequential theory
What did Pavlovian-instrumental transfer (PIT) experiments demonstrate?
Presenting a Pavlovian CS while an organism is performing an instrumental action can influence instrumental performance.