lesson 2 - key factors affecting consumer decisions

Question 1

what are the key factors affecting consumer decisions?

Answer 1

1. customer service
2. price
3. convenience
4. gender
5. age
6. disposable income
7. environmental consideration
8. cultural factors

Question 2

how does customer service affect consumer decisions?

Answer 2

good service before and after purchasing

Question 3

how does price affect consumer decisions?

Answer 3

people want good value; price must fit their budget

Question 4

how does convenience affect consumer decisions?

Answer 4

location, opening hours, and ease of access matter

Question 5

how does gender affect consumer decisions?

Answer 5

different preferences (eg. cosmetics vs tools)

Question 6

how does age affect consumer decisions?

Answer 6

needs change over time (toys –> car –> home)

Question 7

how does disposable income affect consumer decisions?

Answer 7

more income = more luxury spending

Question 8

how do environmental concerns affect consumer decisions?

Answer 8

preference for eco-friendly products

Question 9

how do cultural factors affect consumer decisions?

Answer 9

values, beliefs, and traditions shape choices