lesson 3 - consumer decisions (what and where to buy) Flashcards
(25 cards)
what are the two types of expenses?
fixed and variable
what are fixed expenses?
reasonably fixed and don’t change (e.g., rent, utility bills, loan repayments)
what are variable expenses?
short-term choice expenses (e.g., groceries, clothing)
what is impulse buying?
buying something that you weren’t planning on buying due to impulse
list the 8 tips for comparison shopping
- think carefully about what you want
- shop around for the best deal
- investigate the product’s features
- decide beforehand how you want to pay
- check the refunds and returns policy
- do not sign anything you do not understand or a blank form
- compare after-sales service and guarantees
- keep all receipts and invoices
what are generic products?
- contain no brand name
- generally cheaper
- generally of acceptable quality
- supermarkets/pharmacies tend to have a line of generic products as an alternative to stocked brands
what is the manufacture price?
the price at which wholesalers purchase products
what is the wholesale price?
the price at which retailers purchase products
what is the recommended retail price?
normal selling price at which the store sells it
what is a discount price?
any price below the recommended retail price
what are the different types of retail outlets?
- convenience store
- specialty store
- department store
- discount variety store
convenience store
- small range, higher prices, quick access
speciality store
- focus on one product type, expert service
department store
- wide variety, moderate prices, some service
discount variety store
- cheap, large range, minimal service
advantages of convenience store
- easy to access
- large variety of necessities
- open long hours
disadvantages of convenience stores
- more expensive
- small range of products
advantages of speciality stores
- customer service
- wide range of particular products
- specialised knowledge
disadvantages of speciality stores
- expensive
- less convenient
advantages of department stores
- customer service
- specialised knowledge
- range of products
disadvantages of department stores
- more expensive
- big stores
advantages of discount variety stores
- range of products
- cheaper
disadvantages of discount variety stores
- lower quality
- less customer service
advantages of factory outlets
- cheaper