marketing strategies case study qantas Flashcards
(7 cards)
1
Q
product
A
product extension: jet star
branding: lounges, fly well covid, kangaroo logo
2
Q
e marketing
A
webpages
3
Q
global marketing
A
standardisation
4
Q
place distribution
A
selective: websight plus travel agents
5
Q
promotion
A
relationship marketing: ff
public relations hugh jackman and chris hemsworth
advertising- ghost flights
publicity- safety top two in world
6
Q
price
A
price skimming: business plus first class
price penetration: jetstar flights
market based: holidays
competition based: virgin blue
7
Q
effectiveness
A
qff target 12.9 mill
actual 14.7 mill
return on invested capital:
5.8 2020, -21.4 2021, 103.6 2023, 57.9 2024
misleading: 100 million qantas
