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Sociology 1A06 > Mass Media > Flashcards

Flashcards in Mass Media Deck (21):

Technology-driven and usually profit-driven methods of communicating meaningful information between one source and many recipients or between many sources and many recipients

Mass Media


- Newspaper, radio and television
- to reach mass audiences using broadcast model of communication, transmitting standardized info from single sources to many audience members

Traditional Technology


- Internet and internet based technologies like social media
- many models of communication, circulates digitized niche content to fragmented audiences

New Technology


Analyses how large media corporations use their power to shape people’s ideas in support of the core values of capitalism, democracy and consumerism

Political Economy Approach


Analyses the effects of media representations on audience members and recognizes that dominant and alternative representations compete for audience attention

Cultural Studies Approach


Analyses audience interaction with media messages and emphasizes the creativity of audience members in interpreting media messages

Reception Analysis Approach


- Allows people to be involved in production and circulation of media, shifting control away from large corporations and into the hands of the masses
- share information, collaborate in media production, and engage in social activism
- Limited by digital divide

Democratic Potential of Mass Media


Involves the acquisition by one company of other companies in related fields

Corporate Integration


Process where western (mainly American) media unites, circulate and impose western culture and values throughout the world via media products and texts

Cultural Imperialism


Inequalities in access to the internet and new media - it encompasses division in terms of access, activity and know-how

Digital Divide


Social world composed of members who do not necessarily know each other or meet in person yet consider themselves part of that social world

Imagined Community


Denotes the process whereby the ownership and control of the media becomes more centralized

Media Concentration


Holds that people are programmed to buy, aspire, envy, vote, eat, dress, dance, protest and love in ways that suit those who control the mass media and entice us with their ideas of the good life

Media Determinism


Holds that ordinary people decide who we are and which imagines communities we will join, the mass media merely offering us an inviting menu of options almost without end

Media Voluntarism


- Believes that involuntary socialization in total institutions where original self identity is eroded and new one is cerated
- Can be done through rituals, humiliation, inflicting pain
- ex. residential schools

Erving Geoffman


- Informal learning preparing students for future work roles
- Communicates society’s values to students
- Interpersonal skills learned

Hidden Curriculum of Schools


- Believes all schools do is teach students to accept social inequality
- Reproduce social inequality
- Create obedient workers

Conflict Theorists


- Reproducing gender inequality

Feminist Theories


- Believes mass media is functional for society because it helps to produce good citizens and workers
- Explores ways media can be used to reinforce social solidarity
- Imagined communities
- Broadcasting act and CRTC

Structural Functionalism


- Believes media leads to networked individualism
- Media voluntarism: we decide how we will engage with media (aligns with symbolic interactionism)
- Media determinism: controls how we behave and think

Symbolic Interactionism


- Believes in media determinism
- Political-economy perspective: media corporations use their power to influence how we think and behave, getting us to support capitalism and consumerism
- Dominant Ideology: media serves interests of big business

Conflict Theory