What is Media
the plural of medium, or multiple mediums
What is Medium
a substance or method in which something is communicated; it is the
vehicle for a message
What is Media Literacy
the ability to access, analyze, evaluate, and create media
What is Mass Media
methods of communication used to reach large numbers of people
(tv, film, radio, social media…etc.)
What is Media Messages
the values and ideas that are promoted by the media
what is Media Effects
the influences and consequences of media on the audience
what is Encode
writing a message in a code of pre-understood symbols, meanings, and
definitions
what is decode
interpreting a message by applying knowledge and experience to decipher
meaning
what is Slang
informal language used in ads intended to appeal to youth
what is Target Audience
the age group or demographic intended for a product/service
what is a Slogan
a memorable phrase used to help consumers remember a product/service
what is a Logo
a unique symbol or design used to represent a company
pop culture is
practices, beliefs, and objects aimed at younger people this can include music, art, fashion, dance, cyberculture. television, film, food, and more
What is product placement
is a marketing practice where products or services are intentionally shown in movies, television, streaming platforms, or social media to gain consumer attention and exposure, often in exchange for payment.
What is a PSA
is a community-focused message created to serve the public interest by raising awareness and encouraging changes in attitudes, opinions, or behaviors. PSAs may be instructional, inspirational, or emotionally impactful to motivate action on an issue.
How to deconstruct an add?
B.I.T.E.S C.H.A.M.P
B – Basics
What is the product? Who is the target audience?
I – Images & Colours
What do the pictures and colours suggest?
T – Text
What words stand out? What language is used?
E – Emotion
How does the ad make you feel?
S – Secret message
What is the hidden meaning?
C – Commodity
What is really being sold besides the product?
H – How it controls
Fear, pressure, perfection, popularity?
A – Audience control
How is the audience being influenced?
M – Mood & Tone
What is the mood and tone of the ad?
P – Profit
Who benefits? Who makes money?
