Media and the Sport Business Flashcards Preview

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Flashcards in Media and the Sport Business Deck (17):


1. the means of mass communication (TV, radio, newspaper, internet)
2. people whose job it is to disseminate information (editors and journalists)



the core or centre of a connection between two or more things


programming input

1. Sport viewed as programming that can ‘break through the clutter’ – can deliver specific audiences
2. Value of sports programming tied to Leagues’, teams’ and athletes’ market reputation and legitimacy – leveraged by TV- placing actors at events, promoting other programming


mass communication

the process through which the media deliver visual, audio, and/or written messages to a large audience


elements of mass media

1. commercial - organizations
2. audience - large, heterogeneous
3. content - words, sounds, image
4. organization- source of content


elements of research perspectives

1. practices - decision making
2. text - form of product
3. audience - consumer


media convergence

1. the increasing integration of mass communication, telecommunication and data communication in the delivery of media content


media growth

25% of all US TV programming sport related ESPN receives over $8 per subscriber, per month (average cable is $0.26 per channel)


most popular cable sport

auto racing


most network sport



average population of television

1. 99% of US Households own TV; 78% worldwide
2. Average time of use 4.9 hours/day in US; 4 in Canada


benefits of sport in newspapers

1. ‘safe’ ideological content – not political, religious, doesn’t usually antagonize readership
2. Promotes civic boosterism – allows newspaper to take sides, cheer for home team
3. Allows newspaper to contribute to civic identity – a good citizen by having local coverage


4 types of sports news

1. hard news - records
2. soft news - exclusives
3. orthodox rhetoric - authorial subjectivity as celebrity
4. reflexive analysis - critical


codes of televised sport product

1. technical (location of cameras, etc.) and narrative (storylines) conventions
2. becomes the way of watching
3. new viewers, employees become socialized into these practices
4. what is shown (and not shown) is a selected representation of the event



created by Bill [and son, Bill] Rasmussen, launched September 7, 1979
1. First sporting event shown on ESPN: live slow-pitch softball game
2. ESPN now its own form of entertainment


Why are sports important to broadcasters?

1. Ratings: % of TV households tuned into a program (of total households with TV)
2. Share: % of TV households w/sets in use at time (compares to other shows at same time)
3. advertising and program sponsorship revenue
4. driving subscription penetration - sports channels need content
5. public-service obligations - showing nationally significant events, like Superbowl in US


general media trends

1. declining rating
2. erosion of 18-34 male demographic
3. new technologies and platform
4. decline of newspaper