Chapter 14 - Communication Flashcards Preview

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Flashcards in Chapter 14 - Communication Deck (31):
1

sport communication

a process by which people in sport, in a sport setting, or through a sport endeavour share symbols as they create meaning through interactions

2

theoretical framework of sport communication

1. genre
2. context
3. process
4. elements
5. effects

3

genres

1. Different ways of studying sport communication
-Look at individuals - how the communicate what they know and how they know the information
- Look at society - how social system works and how you network or communicate with those people
- Interpret - how you create messages or absorb the messages

4

context

1. Interpersonal - one on one
2. Group - more than 3 people
3.Organizational - within a company
4. Mass media - frail information to predispose to the way they want viewers to see society

5

process

multiple participants

6

elements

1. Sender
2. Message
3. Channel
4. Receiver

7

sender

codes of message (encode meaning sent by the sender)

8

receiver

decode of message

9

communication as a 2-way process

for communication to exist, the sender and receiver must share something; a common language, vocabulary, interesting in or understanding of the subject

10

theories of mass media effects

1. uses and gratification
2. agenda setting
3. innovation
4. diffusion of information
5. modeling and cultivation

11

uses and gratification

1. People who specifically choose messages based on their preferences and reject messages due to the same preferences
2. Advertising that could send positive messages but offset others

12

agenda setting

1. media influences how people think and why to think that way
- Ex. Women's sports: society think men's sports are more important than women's
- Ex. Golden bear hockey: if they versed oil kings, society will like oil kings due to their exposure

13

innovation

1. Innovation itself
2. Communication channels
3. Time
4. Social system

14

diffusion of information

1. Ways information gets sent to people
- Ex. Viral videos

15

modeling

have role models that influence you to change your behaviour and actions

16

cultivation

view of the work is influenced by what you watch

17

strategic sport communication model (SSCM)

provides framework for interactions between communication dynamics and settings

18

elements of strategic sport communication model

1. sport communication process
2. personal and organizational communications in sport
3. meditated communication
4. sport communication services and support

19

SSCM component 1

1. Personal sport communication
2. Organization sport communication

20

Intrapersonal personal sport communication

communication with yourself
- Ex. twitter

21

Interpersonal personal sport communication

communication with another person

22

Group personal sport communication

communication with more than 3 people

23

Intrapersonal group sport communication

communication within the organization

24

Interpersonal group sport communication

communication with other organization

25

SSCM component 2

1. Sport print communication
- Information from newspaper and magazines
2. Sport mass media
- Emerging and social media
3. E commerce
- social networking

26

SSCM component 3

1. Advertising
- how you reach people and convey message
2. Public relations and crisis communication
- Ex. Tylenol - changed their societal view after an incident by recalling and revamping a new model
3. Research

27

models of public relations practices

1. one way model
2. two way model

28

one way model of public relation practices

press release and press conference

29

two way models of public relation practices

public opinion data and symmetrical approach

30

media relations in sport

sending information through media
- write news release
- plans news conferences
- manage game services

31

community relations in sport

methods used to establish and maintain a relationship with the communities in which they operate
- create, organize, execute charitable initiative
- donation of resources
- volunteering
- coordinate public appearance