Memory Flashcards
(100 cards)
what is memory?
the process by which we retain information about events that have happened in the past.
what are the two types of memory?
short-term memory (STM) and long-term memory (LTM).
what is long-term memory (LTM)?
the permanent memory store, lasts up to a lifetime. (semantic coding)
what is short-term memory (STM)?
the limited capacity memory store, lasts approximately 18-30 seconds. (acoustic coding)
how do the STM and LTM differ?
coding, capacity and duration.
what is coding?
the way in which information is changed and stored in memory: acoustically (sound) - dominant method for STM, visually (image) and semantically (meaning) - dominant method for LTM
what is capacity?
how much information can be held in a memory store.
what is duration?
how long information can be held in a memory store.
who conducted research on coding and when?
baddeley (1966)
what did baddeley (1966) do in his study and what were the findings / conclusions?
researched coding in STM and LTM - word recall of similar / dissimilar words and found that words were coded acoustically in STM and semantically in LTM.
what is a strength of baddeley’s coding research?
supports separate memory stores for LTM and STM.
what is a weakness of baddeley’s coding research?
use of artificial and meaningless stimuli - the word lists had no personal meaning and do not reflect how memory works in everyday life so the findings lack external validity and real life application.
who conducted research on capacity and when?
jacobs (1887) and miller (1956)
what is digit span?
a way of measuring capacity of STM in terms of maximum no. of digits that can be recalled in the correct order
what did jacobs (1887) do in his study and what were the findings / conclusions?
developed digit span, he asked participants how many number they could recall in a row and found that the mean = 9.3 items and 7.3 letters
what is a strength of jacobs’ digit span research?
the study has been replicated which proves that is it a valid test of digit span in STM.
what are weaknesses of jacobs’ digit span research?
the research is outdated (1887), so may not have been done to the same scientifically rigorous standard as research today, therefore low in validity.
not representative of STM tasks performed in real life situations (lacks generalisability).
what did miller (1956) do in his study and what were the findings / conclusions?
investigated the span of memory and chunking in STM, concluded 7 plus or minus 2 ‘bits’ of information to describe capacity and that putting items together (chunking) extends STM capacity, the capacity of LTM is thought to be potentially unlimited.
what is a weakness of miller’s capacity research?
overestimated STM capacity - cowan established only 4 chunks which suggests that miller’s research is flawed.
who conducted research on duration and when?
bahrick et al (1975) and peterson and peterson (1959)
what did peterson and peterson (1959) do in their study and what were the findings / conclusions?
researched duration of STM, used consonant syllables and counting backwards as a means of preventing rehearsal and found that STM lasts about 18 seconds.
what is a weakness of peterson and peterson’s duration research?
use of artificial stimuli - lacks external validity.
what did bahrick et al (1975) do in their study and what were the findings / conclusions?
research duration of LTM, used recall tests of yearbooks (photos and names) and found that after 15 years = 90% facial recognition and 60% free recall, after 48 years = 70% facial recognition and 30% free recall which he then councluded that LTM lasts up to a lifetime for some material but over time memories are lost.
what is a strength of bahrick et al’s duration research?
used meaningful materials which lead to better recall than other studies - high external validity.