Memory

Question 1

Processes of memory

Answer 1

Input > Encoding > Storage > Retrieval > Output

Question 2

Accessibility problems

Answer 2

Problems with receiving information

Question 3

Availability problems

Answer 3

Problems when information is no longer being stored

Question 4

(M core theory)
Multi-Store memory model
(5)

Answer 4

Input > Sensory memory > Short term memory > Long term memory

• separate and distinct stores
• sensory memory holds immediate information
• if not enough attention is given, information decays
• displacement occurs when information is shunted out and forgotten

Question 5

Multi-store memory model evaluation

Answer 5

• Too rigid and ignores individual differences as it doesn’t explain why some have better memories
• Oversimplifies STM and LTM
• Over emphasises role of rehearsal, as things can be remembered due to significance

Question 6

(M alternative theory)
Levels of Processing
(3)

Answer 6

• Shallow processing: only coding information based on its physical characteristics
• Deep processing: coding information for meaning
• no different stores

Question 7

Terry (2005)

4

Answer 7

• Aim: a person’s memory is affected by time and space
• Repeated measures design, sample of 39
• IV: immediate or with delay
  DV: how many brands recalled
• Serial position effect: immediate had primacy and recency, delayed only had primacy

Question 8

Terry (2005) evaluation

Answer 8

• Lacks ecological validity as we usually do not pay adverts that much attention
• Lacks construct validity: quite reductionalist, more to memory
• Demand characteristics from RM design may cause altered results which are inaccurate

Question 9

(M AoR)

Memory aids

Answer 9

Use of cues- cues work on the idea of accessibility problems and information can be retrieved