Mid-Term Adoption Life Cycle

Question 1

adopter groups (5)

Answer 1

1. innovators
2. early adopters
3. early majority
4. late majority
5. laggards

Question 2

innovators

Answer 2

• eager to try new ideas
• have the money to try new technologies
• plays an important role of launching the new idea into society

Question 3

early adopters

Answer 3

• role model for others (what tech to use)
• visionaries
• problem to solve

Question 4

Early majority

Answer 4

• adopts ideas just before the average member of a social system
• deliberate for some time
• no risk, something that works

Question 5

late majority

Answer 5

conservatives, skeptical

- pressure of peers necessary to motivate adoption

Question 6

laggards

Answer 6

• traditional
• when they finally adopt an innovation and new one could already be out
• suspicious of innovations