Midterm-Service Design Flashcards
(108 cards)
ecery customer or item receives essentially the same service
standard service
Stages of Life Cycle
Introduction
Gowth
Maturity
Decline of a product
political, liability or legal
GSN
- govt. changes
- safety issues
- new regulations
one department over the other
over the wall approach
concerns with the introduction, growth, maturity and decline of a product
Life Cycle
Competitive
NN
- new and changed p or s
- new advertising or promotions
examniation if the function of parts and materials in an effort to reduce cost and improve performance
value analysis
Objectives of Product and Service Design
- customer satisfaction
- profit
- quality
- high tech appearance
- secondary focus
Understanding what customer wants
customer satisfaction
product or service cost
Profit
central feature of taguchi’s approach
parameter design
Secondary Focus
Function, cost, potential profit
taking into account the capabilities of the org in designing goods and services
Designing for operations
Sources of idea generation
supply chain based
competitor based
research based
A product must be usable for its intended purpose
Merchantibility and fitness
alternatives must be weighed in terms of cost, availability of resources. profit potential and quality
process specs
Marketing Opportunities and Threats
PESTCC
- political, liability or legal
- economic
- social and demographic
- technological
- competitive
- cost or availability
Legal, Ethical, envi issues
Product liability
Merchan and fitness
bringing design and manufacturing engi people together early in design phase to simultaneously develop the product
concurrent engineering
products or services that can function over a broad range of conditions
robust design
quality of being fir
fitness
postponement tactic
delayed differentiation
purchasing competitors product and inspecting it, searching for eays to improve their own
reverse engineering
Technological
PP
- product components
- processes