Strategy types
The central premise of their model is the relationship between strategy and the environment
General strategy types
Prospector
Analyzer
Defender
Reactor
Prospector
Search for marketing opportunities
Analyzer
Org operating in two different domains, one is stable and predictable the other is promising and innovative where the firm follows competitors closely
Defender
Narrowly focusing on improving operational efficiency not making major adjustments to structure or processes
Reactor
Perceiving change but unable to respond effectively undo forced by environmental factors