Module 2

Question 1

What is strategic planning?

Answer 1

The process of defining a vision and a direction.

Question 2

What does strategizing require?

Answer 2

Making purposeful and sometimes tough choices.

Question 3

Why is strategizing important in UX management?

Answer 3

It focuses efforts and resources toward identified priorities.

Question 4

What is a characteristic of strategizing?

Answer 4

It is an information-intensive and cognitively demanding activity.

Question 5

What does ‘evidenced-based thinking’ mean in strategizing?

Answer 5

It emphasizes relying on data and rigorous analysis rather than intuition.

Question 6

What does strategizing require in terms of knowledge?

Answer 6

A detailed knowledge of the environment and a holistic view.

Question 7

What does UX strategy focus on according to Jamie Levy?

Answer 7

The intersection of UX design and business strategy.

Question 8

What does UX strategy demand from UX designers?

Answer 8

A more strategic leadership role in solving business problems.

Question 9

List three lessons from the UX strategy framework.

Answer 9

• Know your context well
• Contribute to value proposition discussions
• Encourage user-centered approaches

Question 10

What are the 3 strategic planning tools?

Answer 10

• SWOT
• PEST (PESTLE)
• Business model canvas

Question 11

What does SWOT stand for in SWOT analysis?

Answer 11

Strengths, Weaknesses, Opportunities, and Threats.

Question 12

What are Strengths in a SWOT analysis?

Answer 12

Internal factors that give an organization an advantage over its competitors.

Question 13

Give examples of Strengths in a business.

Answer 13

Financial resources, intellectual property, skilled workforce, strong brand image, proprietary technology.

Question 14

What are Weaknesses in a SWOT analysis?

Answer 14

Internal factors that place an organization at a disadvantage compared to its competitors.

Question 15

Give examples of Weaknesses in a business.

Answer 15

Outdated technology, lack of skilled personnel, poor reputation, limited financial resources.

Question 16

What are Opportunities in a SWOT analysis?

Answer 16

External factors that could help an organization grow or improve its performance.

Question 17

Give examples of Opportunities in a business environment.

Answer 17

New markets, emerging technologies, changing consumer preferences, regulatory changes.

Question 18

What are Threats in a SWOT analysis?

Answer 18

External factors that could harm an organization’s performance.

Question 19

Give examples of Threats in a business environment.

Answer 19

Economic downturns, increased competition, changing regulations, shifts in consumer preferences.

Question 20

Why is SWOT analysis useful for businesses?

Answer 20

It helps organizations identify internal strengths and weaknesses, and external opportunities and threats, to develop effective strategies.

Question 21

What does PEST stand for in PEST analysis?

Answer 21

Political, Economic, Social, and Technological.

Question 22

What does PEST analysis help assess?

Answer 22

It provides a structured and formal way to assess external opportunities and threats.

Question 23

How can departments contribute to a PEST analysis in large projects?

Answer 23

Different departments can analyze specific PEST areas and gather data for the final SWOT diagram.

Question 24

What are common Political factors in a PEST analysis?

Answer 24

Government stability, corruption levels, trade controls, import and export restrictions.

Question 25

What are common Economic factors in a PEST analysis?

Answer 25

Exchange rates, interest rates, income levels of population, wealth distribution.

Question 26

What are common Social factors in a PEST analysis?

Answer 26

Education levels, religious harmony, attitude towards health, social welfare programs.

Question 27

What are common Technological factors in a PEST analysis?

Answer 27

Internet penetration, access to basic infrastructure, software piracy, technology competency of workforce.

Question 28

What are common Legal factors in a PEST analysis?

Answer 28

Tax laws and regulations, labor laws and firing policies, copyright and anti-piracy laws.

Question 29

What are common Environmental factors in a PEST analysis?

Answer 29

Weather patterns, attitude towards recycling, attitude towards organic and green products.

Question 30

Do all PEST factors apply to every organization?

Answer 30

No, relevance depends on the industry. For example, weather is critical for raincoat businesses but not for computer sellers.

Question 31

What is the purpose of the Business Model Canvas?

Answer 31

To provide a visual framework for describing, analyzing, and designing a business model.

Question 32

What are the 9 building blocks of the Business Model Canvas?

Answer 32

Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure.

Question 33

What does the 'Customer Segments' block define?

Answer 33

The different groups of people or organizations a business aims to serve.

Question 34

What does the 'Value Propositions' block describe?

Answer 34

The bundle of products and services that create value for a specific Customer Segment.

Question 35

What is covered under the 'Channels' block?

Answer 35

How a company delivers its Value Proposition to its Customer Segments.

Question 36

What does the 'Customer Relationships' block detail?

Answer 36

The types of relationships a company establishes with specific Customer Segments.

Question 37

What are 'Revenue Streams' in the Business Model Canvas?

Answer 37

The cash a company generates from each Customer Segment.

Question 38

What are 'Key Resources'?

Answer 38

The most important assets required to make the business model work.

Question 39

What does the 'Key Activities' block define?

Answer 39

The most important things a company must do to make its business model work.

Question 40

What are 'Key Partnerships' in the Business Model Canvas?

Answer 40

The network of suppliers and partners that help the business succeed.

Question 41

What is the 'Cost Structure' in the Business Model Canvas?

Answer 41

All the costs involved in operating the business model.

Question 42

What is the main goal of UX strategy?

Answer 42

To connect UX design more tightly with the business, its business model, and value proposition.

Question 43

At what level does UX strategy primarily recommend strategizing?

Answer 43

At the customer journey level.

Question 44

What is a common artifact produced when strategizing at the product level?

Answer 44

A business case presenting the product’s value proposition in the context of the organization’s business

Question 45

Who is usually responsible for product vision?

Answer 45

Product managers or product owners, though UX managers may also contribute.

Question 46

What model describes the stages of team development?

Answer 46

Bruce Tuckman's model: Forming, Storming, Norming, Performing.

Question 47

What does the 'Forming' stage in Tuckman's model involve?

Answer 47

The team is newly created and members are getting to know one another.

Question 48

What happens during the 'Storming' stage?

Answer 48

Team members may experience conflicts as roles and responsibilities are negotiated.

Question 49

What defines the 'Norming' stage?

Answer 49

Stability begins, and consistent collaborative work starts to emerge.

Question 50

What characterizes the 'Performing' stage?

Answer 50

The team functions effectively and efficiently, almost on autopilot.

Question 51

What are two major components of team-level strategizing?

Answer 51

Assessing the team’s development stage and evaluating skillsets to grow or rebalance them.