You are given the word healthy snacks. When you hear this word, you think of fruit, yogurt, gym, etc. This is an example of how ______ ______ work.
associative networks
Our sensory memory has:
- Unlimited _______
- Iconic memory (_______)
- ______ storage (auditory)
- Very limited ______
- capacity
- visual
- echoic
- duration
Our workbench memory is (short term/long term).
short term
Our workbench memory (short term):
- _______ capacity
- Limited ______
- Involvement
- _______ takes place here
- Encoding and _______
- Limited
- duration
- Coding
- retrieval
T or F: Your workbench memory is involved with everything that you do.
True
Things involved in sensory memory:
(Match the following with their definitions)
a. storage of visual information as an exact representation of the scene
b. storage of auditory information in sensory memory
c. interpretations created by the way some object feels
a. iconic storage
b. echoic storage
c. haptic perception
Sensory memory is strong in ______ but weak in ______.
capacity; duration
Workbench Memory:
(Match the following with their definitions of things involved in workbench memory):
a. process by which information is transferred from workbench memory to long-term memory for permanent storage
b. process by which information is transferred back into workbench memory for additional processing when needed
a. encoding
b. retrieval (ex: when you’re studying)
Workbench memory is working when you’re _______.
sleeping
(Sleeping is important to remember things)
Our long-term memory:
- ________ capacity
- ________ duration
- _______ meaning
- semantic/_______ network
- unlimited
- unlimited
- semantic
- associative
What are the 3 types of memory?
- Sensory Memory
- Workbench Memory
- Long Term Memory
What is a key way to learn?
Associations
What are 4 types of association methods (or the ways to learn)?
- Repetition (rehearsal)
- Dual Coding (sounds, smells, images)
- Meaningful Encoding
- Chunking
What type of association method is this an example of?
Repeating a license plate over and over in your head to remember it.
Repetition (rehearsal)
What type of association method is this an example of?
Looking at the numbers 149217761945 and meaningfully encoding it by important American history dates (1492, 1776, 1945).
Meaningful Encoding
How do you measure the success of an ad?
Recall (if the customer can recall it)
(ex: Jingles are catchy, so people can recall it and when they think of a jingle, they associate it with the company)
T or F: When trying to remember the word sleep, the list of “night, rest, awake, tired, dream” will provide a more meaningful memory than “sheep, deep, keep, etc.
True
Associative networks are (linear/not linear).
Not linear (aka it happens ALL AT ONCE)
small piece of coded info which aids in retrieval must be tagged properly- random memory or thought?
tag
(ex: you smell sunscreen → your brain tagged that scent with “beach day”, so you instantly remember your last trip to the beach)
network of mental pathways linking knowledge
associative network (aka semantic network)
(Is comprised of all of these nodes, all of these ways you have tagged stuff and created meaning.)
concepts in an associative network
nodes
(ex: The node “dog” connects to other nodes like “bark,” “walk,” “leash,” and “pet.” Thinking of one triggers the others.)
associations between nodes
paths
(ex: The path between “dog” and “leash” represents the association “you use a leash to walk your dog.”)
type of coding wherein stimuli are converted to meaning that can be expressed verbally
semantic coding
(ex: you remember the word “puppy” by its meaning (a young dog), not just how the word looks or sounds)
mental path by which a thought becomes “active”
memory trace (how a thought becomes active)
(ex: the temperature being cold is baked into the schema of wanting a pumpkin spice latte. It’s too hot out to think about that right now)
(ex: Hearing a bark activates the memory trace that leads you to think of your dog.)
