Module 7: L1

Question 1

Importance of meaning in markets: The lecture gave the example of the California Wine Industry’s issues in entering the market. What was their problem and how did CWI address it?

Answer 1

• Uncertainty was will the customers recognize the product?
• French industry dominated and named all their wines after the region they were made
• CA decided to classify by type of grape

Question 2

Giving sense is as important as _______ _______

Answer 2

making sense

Question 3

The processes of sense-making are ________, ________, and ________. These are used to develop a shared understanding.

Answer 3

1. Enactment
2. Selection
3. Retention

Question 4

The nature of organizational sense making is: (6x things)

Answer 4

1. Identity construction
2. Retrospective
3. Enactive
4. Social
5. Extracted cues
6. Plausibility rather than accuracy

I Really Envy Strong Enigmatic People

Question 5

The idea of sense making is to created shared meaning. What were two cognitive structures w/r to this point?

Answer 5

1. Cognitive consensus
2. Industry recipe

Question 6

Can create shared meaning from communication behaviors such as (2x points):

Answer 6

1. Equifinal meanings
2. Interpretation framing

Question 7

Information processes in sense making include these 3x stages:

Answer 7

1. Information needs: unclear and must manage ambiguity
2. Information seeking: scanning the environment
3. Information use: ambiguity is reduced & shared meaning for collective action