manifestos 2024
labour manifesto
campaign
timing of election critiqued, sunak didnt wait until autumn as inflation fell to 2.3% by july. he announced in pouring rain. AND by the election called, debt reached 100% of GDP (economic voting model)
sunak left D-Day service early to attend interview, offended voters
Sunak’s private secretary placed a bet on timing of election (insider knowledge) - charged in 2025
labour focused on marginal seats and the theme of change.
concentrated on valence issues (NHS, econ, homebuilding) rather than flashy new polcies (national service)
cons manifesto
similar to labour but added initiatives like national service to attract older reform voters but just alienated younger voters
lib dem campaign
Ed davy ridiculed for his stunts (paddle boarding, bungee jumping) to raise his profile which was ignored by the media.
talked about his disabled son and water pollution
was effective and gained support
results lib dems
71% seats, 12% votes
results tory
121 seats, 23% votes
results labour
63% of seats on 34% of vote
411 seats with a maj of 174
reform and SNP results
SNP 9 seats
Reform 5 seats with 14% vote
what would be 2024 result with AMS
labour only 236 setas, green 42, reform 94