POM - SEMIS

Question 1

The intersection between the interest of the consumer and features of the brand.

Answer 1

Customer Insight

Question 2

provides information to the company’s marketing and other managers and external partners such as suppliers, resellers, and marketing services agencies.

Answer 2

Marketing Information System (MIS)

Question 3

Are electronic collection of consumers and market information obtained from data sources within the company network.

Answer 3

Internal Data

Question 4

can provide strong competitive advantage from the key information on customers such as sales, websites visited, demographics, psychographics, service and satisfaction measures.

Answer 4

Internal Data

Question 5

is the systematic collection and analysis of publicly available information about consumers, competitors and developments in the marketplace.

Answer 5

Marketing Intelligence

Question 6

is the systematic design, collection, and reporting of data relevant to a specific marketing situation facing an organization.

Answer 6

Marketing Research

Question 7

objectives is to gather preliminary information that will help define the problem and suggest hypotheses.

Answer 7

Exploratory Research

Question 8

describes things.

Answer 8

Descriptive Research

Question 9

tests hypothesis about cause and effect relationships.

Answer 9

Causal Research

Question 10

Consist of information gathered for the special research plan.

Answer 10

Primary Data

Question 11

consists of information that already exists somewhere, having been collected for another purpose

Answer 11

Secondary Data

Question 12

involves gathering primary data by observing relevant people, actions, and situations.

Answer 12

Observational Research

Question 13

involves sending trained observers to watch and interact with consumers in their natural environment.

Answer 13

Ethnographic Research

Question 14

is the most widely used method and is the best for descriptive information knowledge, attitudes, preferences and buying behavior.

Answer 14

Survey Research

Question 15

is the best for gathering causal information cause-and-effect relationships.

Answer 15

Experimental Research

Question 16

is composed of 6 to 10 people along with a trained moderator. This is quiet challenging because it is expensive, difficult to generalize from small group and consumers are not always open and honest.

Answer 16

Focus Group

Question 17

which includes Online Marketing Research, Internet surveys, Online panels, Click-streams data and Online focus groups.

Answer 17

Web Based

Question 18

is a segment of the population selected for marketing research to represent the population as a whole.

Answer 18

Sample

Question 19

every member of the population has a known and equal chance of selection.

Answer 19

Simple random sample

Question 20

the population is divided into mutually exclusive groups and the random samples are drawn from each group

Answer 20

Stratified random sample

Question 21

the population is divided into mutually exclusive groups and the researcher draws a sample.

Answer 21

Cluster (area) sample

Question 22

The research selects the easiest population members.

Answer 22

Convenience sample

Question 23

The researcher uses judgement to select population members.

Answer 23

Judgement sample

Question 24

The researcher finds and interviews a prescribed number of people in each several categories.

Answer 24

Quota sample

Question 25

is the most common marketing research instrument. This as administered in person, by phone, or online and said to be flexible. Researchers must be careful with wording and ordering of questions.

Answer 25

Questionnaires

Question 26

includes all possible answers, and subjects make choices among them. Provide answers that are easier to interpret and tabulate.

Answer 26

Closed-end questions

Question 27

allow respondents to answer in their own words. Useful in exploratory research.

Answer 27

Open-end questions

Question 28

involves entering information into databases and making it available in a time-useable manner.

Answer 28

Information Distribution

Question 29

provides information to employees and other stakeholders.

Answer 29

Intranet

Question 30

provides information to key customers and suppliers.

Answer 30

Extranet

Question 31

refers to all of the personal consumption of final consumers.

Answer 31

Consumer market

Question 32

is the buying behavior of final consumers, individuals and households, who buy goods and services for personal consumption.

Answer 32

Consumer buyer behavior

Question 33

Buyer’s characteristics Buyer’s decisions process

Answer 33

Buyer's Black Box

Question 34

Buying attitudes and preferences Purchase behavior: what the buyer buys, when, where, and how much Brand and company relationship behavior

Answer 34

Buyer Responses

Question 35

is the learned values, perceptions, wants, and behaviors from family and other important institutions.

Answer 35

Culture

Question 36

are groups of people within a culture with shared values systems based on common life experience and situations.

Answer 36

Subculture

Question 37

are society relatively permanent and ordered divisions whose members share similar values, interest, and behaviors. Measured by a combination of occupations, income, education, wealth, and other variables.

Answer 37

Social classes

Question 38

groups with direct influence and to which a person belongs.

Answer 38

Membership Groups

Question 39

groups an individual wishes to belong to.

Answer 39

Aspirational Groups

Question 40

Groups that form a comparison or reference in forming attitudes and behavior.

Answer 40

Reference Groups

Question 41

are people within a reference group who exert social influence on others.

Answer 41

Opinion Leaders

Question 42

are online communities where people socialize or exchange information and opinions.

Answer 42

Online Social Networks

Question 43

Is the most important consumer- buying organization in society.

Answer 43

Family

Question 44

are the groups, family, clubs, and organizations that a person belongs to that can define role and social status.

Answer 44

Social Roles and Status

Question 45

Affects the goods and services bought by consumers

Answer 45

Occupations

Question 46

includes trends in personal income, savings and interest rates.

Answer 46

Economic situation

Question 47

is a person’s pattern of living as expressed in his or her psychographics.

Answer 47

Lifestyle

Question 48

Refers to the unique psychological characteristics that lead to consistent and lasting response to the consumers environment

Answer 48

Personality and Self-concept

Question 49

Is the specific mix of human traits that may be attributed to a particular brand.

Answer 49

Brand Personality

Question 50

Is a need that is sufficiently pressing to direct the person to seek satisfaction

Answer 50

Motivation

Question 51

refers to the qualitative research designed to probe consumer’s hidden, subconscious motivations.

Answer 51

Motivation Research

Question 52

is the process by which people select, organize, and interpret information to form a meaningful picture of the world from three perpetual process

Answer 52

Perception

Question 53

is the tendency for people to screen out most of the information to which they are exposed.

Answer 53

Selective Attention

Question 54

is the tendency for people to interpret information in a way that will support what they already believe.

Answer 54

Selective Distortion

Question 55

is the tendency to remember good points made about a brand they favor and forget good points about competing brands.

Answer 55

Selective Retention

Question 56

is the change in an individual’s behavior arising from experience and occurs through interplay of drives, stimuli, cues, responses an reinforcement.

Answer 56

Learning

Question 57

is a descriptive thought that a person has about something based on: Knowledge, Opinion, Faith.

Answer 57

Beliefs

Question 58

describes a person’s relatively consistent evaluations, feelings, and tendencies toward an object or idea.

Answer 58

Attitudes

Question 59

occurs when you make a significant or expensive purchase, like buying a new car. you're highly involved in the buying decision, and you probably research different vehicles or talk with friends or family before reaching your decision.

Answer 59

Complex buying behavior

Question 60

Improves consumer satisfaction. They do this because he/she is bored

Answer 60

Variety seeking buying behavior

Question 61

occurs when a consumer is worried they will make the wrong choice and will regret their decision later. (for indecisive people).

Answer 61

Dissonance-Reducing Buying Behavior

Question 62

occurs when involvement is low and differences between brands are small. (Purchase repeatedly)

Answer 62

Habitual buying behaviour

Question 63

Occurs when the buyer recognizes a problem or need triggered by;

Answer 63

Need recognition

Question 64

When one of the person’s normal needs, - for example, hunger or thirst- rises to a level high enough to become a drive.

Answer 64

Internal Stimuli

Question 65

for example- an advertisement or a discussion with a friend might get you thinking about buying a new car.

Answer 65

External Stimuli

Question 66

family and friends

Answer 66

Personal sources

Question 67

advertising, Internet

Answer 67

Commercial sources

Question 68

mass media, consumer organizations

Answer 68

Public sources

Question 69

handling, examining, using the product

Answer 69

Experimental sources

Question 70

refers to how the consumer processes information to arrive at brand choices.

Answer 70

Evaluation of alternatives

Question 71

is the act by the consumer to buy the most preferred brand. The purchase decision can be affected by attitudes of others and unexpected situational factors.

Answer 71

Purchase Decision

Question 72

the satisfaction or dissatisfaction that the consumer feels about the purchase. It may also refers to the relationship between consumer’s expectation product’s perceived performances.

Answer 72

Post-purchase decision