postmodernist view on the media

Question 1

Jean Baudrillard — Media Saturation & Simulacra

Answer 1

AO1 (Knowledge):
Baudrillard claims that constant media presence creates simulacra, where images and representations replace reality, leading to a hyperreal world dominated by media copies rather than the real thing.

AO2 (Application/Example):
For example, reality TV shows create versions of “real life” that are scripted or exaggerated, making it hard to distinguish between actual events and media portrayals.

AO3 (Evaluation):
Critics say Baudrillard’s theory is too pessimistic and ignores how audiences can still interpret and question media messages rather than passively accept them.

Question 2

David Gauntlett — Media & Identity

Answer 2

AO1 (Knowledge):
Gauntlett argues that media allows audiences to actively create and shape their own identities by choosing and interpreting diverse media content, reflecting the fluid and fragmented nature of postmodern society.

AO2 (Application/Example):
For example, people use social media platforms to express different aspects of their identity and connect with like-minded communities.

AO3 (Evaluation):
Critics say Gauntlett may overestimate how much control individuals have, ignoring media influences and power structures that still shape identity choices.