Program development – definition
A roadmap -action plan that provides guidance needed to develop and build effective community programs
Pre-planning
Brainstorming:
What will be accomplished by this program?
What resources are needed?
What process is needed to achieve program success?
Program evaluation phases (4)
Planning
Implementation
Completion
Dissemination and reporting
Program development:
Step one – needs assessment
Describe your:
Target population
Identified problem
Program planning process
Need for your agency to address problem?
Tools:
Focus group groups
Collecting data on existing organizations
Questionnaires or interview interviews
Great questions to ask yourself:
What is the dominant community need?
Why should these specific needs be addressed
Does community identify these needs is important? Are they ready to deal?
Who will help us with this?
What factors will impede addressing these needs?
Steps to conducting a needs assessment (4)
Define your community:
Demographic make up
Attitudes and values
Identify your assets:
People
Organizations
Location
Equipment and tools
Collect data – compile report:
Interviews
Focus groups
Surveys
Create an action plan based on the above findings
Before getting started
Contact the local institutional review board – the IRB
Program development: step two – create a planning team/task force
Agency team members:
Directors are usually made up of administrative staff.
Team leaders are typically made up of sws
Outside of agency:
Community leaders, business owners, law enforcement, hospital, staff, etc.
For larger programs – general community members might be asked to sign on
Program development: step three – goals and objectives (5)
Develop mission: focus; a doctor frame of reference for your proposed program
This should be a collaborative process
Goals must be tied to potential solutions to problems found during needs assessment
Make sure you come up with something realistic, measurable, and outcomes based
Should be developed with a target population in mind and community centered
Program development: step four – develop action plan
How do we get this done?
Prioritize ideas
Determine how much money is needed
Identify perspectives, lead people, and collaborators
Establish details
Program development: step five – implement the program
Program services are offered to those in need
Conduct media camp
Recruit
Develop collaborations and implement activities
Finalize roles – who what when where and how
Program development: step six – evaluate the program (4)
Eval should be linked to the goals and objectives put in place at the start
What outcomes are you measuring? What tools will you use?
Evaluate progress and barriers – adjust accordingly
Program evaluation should be an ongoing process
Types of evaluations – formative evaluation
Ensure program is feasible BEFORE implementation 
Types of evaluations – process/implementation evaluation
A.k.a. summative evaluation
Was program implemented as planned? Or goals met? Or community needs addressed?
Types of evaluation – impact evaluation
Explores short term, impact or changes made by the program
Types of evaluation – outcome evaluation
Explores long-term impact of program by looking to behavioral change, improve quality of life and impact on community need
Program evaluation steps (6)
Engage, stakeholders
Describe program
Focus on the evaluation design
Gather credible evidence
Justify conclusion
Ensure use and share lessons learned
Community organization steps
Problem recognition
Problem definition
Information gathering
Needs assessment
Beginning phases
Generate facts
important to involve community members in this process
Middle phase
Goal selection, prioritize goal, achievement
Seek out perspective or community members – meetings, surveys, etc.
Ending phase
Operation – technical aspect in place
Termination
Evaluation
Community organizing – steps to problem solving
Acknowledge the problem
Analyze/define the problem
Brainstorm – think through possible solutions
Evaluate each option
Implement the option of choice
Evaluate outcome
Types of community development
Locality development
Improving neighborhood. Involve as many local people as possible. – majority rules.
Social planning
Study a local problem – plan out the solution. Power elite not always the enemy. They can even fund or sponsor or whatever the solution is.
Social action
Example – rent strike – protest of some kind
Social reform
Change laws, build coalitions, collaborate with other organizations on behalf of vulnerable people
Needs assessment: purpose (2)
Identify gaps in Services
Guide program development in how to address those gaps in services
First step in needs assessment
Define everything!
Purpose and goals
Level of assessment
Who are the stakeholders?
What budget and time frame do we have?
Needs assessment: the second step
What information is needed?
Does the info already exist somewhere? 
Needs assessment: the rest of the steps
Plan: get your team together. Identify your methods and instruments.
Collect an analyze data
Prepare your report
Share findings with stakeholders
Formally disseminate your results