used to evaluate the effectiveness of a program
purpose of program evaluation
Step 1: Identify the goals of the program
Step 2: Describe the characteristics of the organization
Step 3: Engage in process evaluation
Step 4: Define outcomes to be measured
Outcomes can be measured with two types of data: qualitative and quantitative.
○ Qualitative measurements: Information that is not in numerical form.
Ex. Open-ended surveys, unstructured interviews, observations.
○ Quantitative measurements: collecting data involving numbers that can be
statistically manipulated. Ex. Number of clients, Survey with a Likert scale gauging client satisfaction, scores on tests (such as the Beck Depression
Inventory).
Step 5: Measure the outcomes of the program
Step 6: Report and disseminate findings