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business for top gs > promotional miz > Flashcards

promotional miz Flashcards

(1 cards)

1

Q

what are influences on the promotional mix

A

target audience
promotional budget
the message
technology

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business for top gs (67 decks)

understanding the nature and purpose of a business

common business objectives

different business forms

external environment

managment leadership

decision making

importance of stakeholders

marketting objectives

internal influences on marketing objectives

market research

targetting positionig

promotional miz

FINANCIAL objectives

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sources of finance

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operation managment

operation performance

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bowers stratic clocks

balanced scorecard

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