types of data Flashcards
1
Q
what is quantitative data
A
data in a numerical form
2
Q
what is qualitative data
A
descriptive data not in numerical form
3
Q
what is market mapping
A
analyses market conditions to indentify the position of one product or brand relative to others in the market.
4
Q
what is a positive correlation
A
two factors move in the same direction
5
Q
what is a negative correlation
A
factors move in opposite
6
Q
whats extrapolation
A
looking at previous data to estimate what might happen in the future.
7
Q
define confidence level
A
the probability that the research findings are correct
8
Q
define confidence interval
A
possible range of outcomes for a given confidence level.
