Protecting intellectual property Flashcards
(1 cards)
1
Q
Protecting intellectual property
A
Maintain competitive advantage
Increase barriers to entry
Patent
- costly
- an innovative, new invention
- some exclusions
- Tesla has patents on certain electric batteries
- Apple has patents on their touchscreen technology
Copyright
- important protection in the media industry
- lasts for 70 years
- automatic
- Disney for their characters, movies and songs
