PSYCH-04 INT & SURVEY Flashcards
(48 cards)
obtains data about opinions, attitudes, preferences, and behaviors using questionnaires or interviews.
Survey Research
allows researchers to study private experience, which cannot be directly observed
Survey approach
We can efficiently collect large amounts of data
Survey approach
allow us to draw inferences about the causes of behavior and can complement laboratory and field experiments.
Surveys
does not allow us to test hypotheses about causal relationships because we do not manipulate independent variables and control extraneous variables
Survey approach
can be answered using a limited number of alternatives and have a high imposition of units.
Closed questions (structured questions )
require that participants respond with more than a yes or 1-10 rating and have a low imposition of units.
Open-ended questions (open questions)
The number or percent of responses can be reported for?
Closed questions
this type of questions can be analyzed using content analysis, like Yepez’s INTERSECT, in which responses are assigned to categories using objective rules.
Open-ended questions
Open-ended questions can be analyzed using content analysis, like?
Yepes’s intersect
Keep items simple and unambiguous, and avoid?
double negative
Avoid_____________________ that require responses about two or more unrelated ideas.
double-barreled (compound) questions
Use this type of response choices.
Exhaustive
assigns items to two or more distinct categories that can be named using a shared feature, but does not measure their magnitude.
Nominal
measures the magnitude of the dependent variable using ranks, but does not assign precise values.
Ordinal
measures the magnitude of the DV using equal intervals between values with no absolute zero point.
Interval
measures the magnitude of the dependent variable using equal intervals between values and an absolute zero.
Ratio
psychological variables like traits, attitudes, and preferences represent a ?
Continous dimension
When working with variables like sociability, psychologists often select the highest scale since it provides more information and allows analysis using more?
Powerful statistics
The first survey questions should be:
Relevant to the survey’s central topic
Easy to answer
Interesting
Asnwerable by most respondents
Closed format
Whenever possible, use?
Commonly used response options.
Avoid this type of questions that might make a response seem embarrassing.
Value-laden
are tendencies to respond to questions or test items without regard to their actual wording.
Response Styles
People differ in their willingness to answer, position preference, and ?
Yea-saying and nay-saying.