Questionaires Flashcards
(15 cards)
written
research instrument used to collect data in the form of a list of questions in written format
Self Completion
a survey that is designed to be completed by the respondent without the assistance of an interviewer
Mailed/ Online
tool of research where an answerer sends his answers through mail or email to the researcher
Interviewer present
face-to-face survey, an interviewer is physically present to ask the survey questions and to assist the respondent in answering them
Open & Closed Questions
Open-ended questions allow participants to give a free-form text answer. Closed questions (or closed-ended questions) restrict participants to one of a limited set of possible answers
Pre-coded questions
format to ask questions based on predetermined categories in the questionnaire form
Leading Questions
survey questions that encourage or guide the respondent towards a desired answer
Standardisation
using the exact same formalised procedures and instructions for every single participant involved in the research process
Imposition Problem
the risk that the researcher might impose their own views and framework on the people being questioned
Response Rate
number of people who answered the survey divided by the number of people in the sample
Social Desirability
the tendency for people to present themselves in a generally favorable fashion
Incentives
any gift, payment or other consideration offered to participants for participation in user research
Pilot Survey
Survey that is conducted with few individuals of the target population or the sample of a survey
UK Census
census takes place every 10 years. It gives a picture of all the people and households in England and Wales
Great British Class Survey Sullivan
was a survey of social class in the United Kingdom conducted in 2011
