Research Design

Question 1

Primary & secondary data

Answer 1

Primary data: Data collected firsthand by the researcher. It is original and specific to the research purpose.

Secondary data: Data that has already been collected by someone else for a different purpose, such as reports, books, or online databases. It is readily available and often used to supplement primary research.

Question 2

Quantitative & Qualitative data

Answer 2

Quantitative- quantity
Qualitative- quality

Question 3

Random Sampling

Answer 3

each sample has an equal probability of being chosen

Question 4

Stratified Sampling

Answer 4

researchers divide subjects into subgroups called strata based on characteristics that they share

Question 5

Snowball sampling

Answer 5

recruitment technique in which research participants are asked to assist researchers in identifying other potential subjects

Question 6

Systematic sampling

Answer 6

sample members from a larger population are selected according to a random starting point but with a fixed, periodic interval

Question 7

Quota sampling

Answer 7

non-probability sampling method that relies on the non-random selection of a predetermined number or proportion of units