Quiz 1

Question 1

A gateway website with services such as search, directories and content which serves a wide range of audience is a:

Select one:

a. vertical portal.
b. geographical portal.
c. horizontal portal.

d. multimedia portal.
e. All of the above.

Answer 1

The correct answer is: horizontal portal.

Question 2

The main outcome that is required from a transactional e-commerce website is.

Select one:

a. To increase engagement with the audience.
b. To generate potential sales leads which are likely to be converted offline.
c. To connect the audience with relevant content.
d. To achieve an online sale.

e. None of the above.

Answer 2

To achieve an online sale.

Question 3

A free tool available to determine search demand for products and services in a market is:

Select one:

a. Google Keyword Tool.
b. Google Trends.
c. Google Traffic Estimator.
d. Google Insights for Search.
e. All of the above

Answer 3

All of the above

Question 4

The most commonly used online service in most countries is:

Select one:

a. accessing publisher websites.
b. instant messaging.
c. social networks.
d. e-mail.

e. None of the above.

Answer 4

e-mail.

Question 5

The main emphasis of the Amazon website belongs in which category?

Select one:

a. Brand-building.
b. Media or publisher.
c. Social network.
d. Relationship-building.
e. Transactional
f. None of the above.

Answer 5

Transactional

Question 6

Which of the following is a cultural constraint from the digital marketing macro-environment?

Select one:
a. Propensity for consumers to purchase online.

b. Opt-in to e-mail required to avoid SPAM.
c. Taxation at source of purchase.
d. Likelihood of fraudulent transactions.
e. None of the above.

Answer 6

Propensity for consumers to purchase online.

Question 7

E-government refers to:

Select one:

a. government electronic transactions with citizens, e.g. paying tax online.
b. government internal electronic transactions, e.g. secure electronic messaging.
c. electronic use of petitions by citizens.
d. government electronic transactions with suppliers, e.g. online sourcing.
e. All of the above.

Answer 7

All of the above.

Question 8

To determine demand for digital services in a market, companies should survey:

Select one:

a. those who use the Internet to inform their buying decision but may buy offline.
b. those who purchase online.
c. the number in the market.
d. those who have access to the Internet.
e. All of the above.

Answer 8

All of the above.

Question 9

Delivering e-mail based customer support is an example of:

Select one:

a. Anticipating customer requirements.
b. Identifying customer requirements.
c. Satisfying customer requirements.

d. None of the above

Answer 9

Satisfying

Question 10

Targeting overseas markets through the online channel is an example of:

Select one:

a. diversification.
b. market penetration.
c. market development.

d. product development.
e. None of the above.

Answer 10

market development.