Refined 012 - change management Flashcards
(12 cards)
What are Lewin’s three phases of planned change?
Unfreezing, Changing, Refreezing
Example: A company preparing staff for a system upgrade (Unfreezing), implementing new software (Changing), and embedding it with training and rewards (Refreezing)
What is the goal of the Unfreezing Phase?
Help people recognise the need for change
Example: Showing declining performance data to justify restructuring
What happens in the Changing Phase?
The organisation implements change in people, structure, or technology
Example: Switching to remote work with new tools and roles
What is the Refreezing Phase?
Stabilising and reinforcing new behaviours through support and reinforcement
Example: Ongoing training and performance rewards after a shift to digital systems
What is Unplanned Change?
Unexpected change triggered by external forces
Example: COVID-19 forcing offices to adopt remote work overnight
Give an example of unplanned change.
COVID-19 pandemic disrupting global work structures
Example: Universities moving to online delivery in 2020
What is the Force-Coercion Strategy?
Using formal authority and power to enforce change quickly
Example: A CEO mandating job cuts with no consultation
What is the Rational-Persuasion Strategy?
Using facts, logic, and expert input to convince others of change
Example: Presenting data on competitor success to justify a new CRM system
What is the Shared Power Strategy?
Involving employees collaboratively to co-create change
Example: Forming working groups to shape new company policies
Why expand internationally?
To grow sales, gain resources/knowledge, and reduce risk through diversification
Example: An Australian brand opening stores in Asia to access new markets
How can businesses expand internationally?
Exporting, forming local partnerships, or establishing own operations
Example: A fashion label exporting online or partnering with local retailers
What are key environmental factors in international business?
Economic, Sociocultural, Political/Legal, Technological, and Natural Environment conditions
Example: Adjusting marketing for cultural values in Japan
